Investment Attitudes; Thailand

Goals

To get insights into how local personal investors invest in Thailand and get information about the generational differences in private investors' investment attitudes.

Early Findings

"SCB Julius Baer Wealth Report Thailand 2019"

  • SCB Julius Baer had published a report in 2019 about Thailand's wealth and the investment attitudes of the high-net-worth individuals (HNWI) in the country. The report provided investor profiles of the HNWIs in the country, and they were divided into three groups; Millennial Entrepreneur (up to 40 years old), Mature Investor (41-60 years old), and Techie Retiree (61 years old and above.
Findings from the report are as follows:

Millennial Investors (40 years or less)

  • "These individuals are well-educated, and nearly 87% of them hold a Bachelor's degree or higher, 51% of the individuals in this segment are entrepreneurs, and 71% of individuals in this group prioritize wealth creation over wealth preservation."
  • "They prefer wealth managers who have showcased good performance in the past, and the investors in this group primarily rely on family and friends when it comes to making investment decisions."
  • "Digital financial services are relatively more important to millennial investors, and 1.4% of their investment portfolio is allocated to philanthropic and donation initiatives, highlighting that this group is socially conscious."

Mature Investors (41 to 60 years old)

  • The investors in this segment value investment suggestions from wealth managers, family, and friends.
  • The individuals in this group are most highly educated, with 96% holding at least a Bachelor's degree.
  • "This group has a balanced attitude towards wealth creation (55%) and wealth preservation (39%), recognizing the need to stay protected."
  • 2.8% of their investment portfolio is allocated to philanthropic and donation initiatives, highlighting that individuals in this group are more socially conscious than the millennial investors.

Techie Retiree (61 years old and above)

  • The individuals in this group are most highly educated, with 96% holding at least a bachelor's degree. The investors in this group value investment advice from family and friends and their relationship managers.
  • Nearly 30% of the individuals in this group rely on online research for their investment decisions.
  • 2.4% of their investment portfolio is allocated to philanthropic and donation initiatives, highlighting that individuals in this group are less socially conscious than the mature investors.

Additional Insights

  • A survey from Hubbis revealed that 28% of the overall HNWI population still find gold investments appealing, and 24% of the population would invest in mainstream equities in the next year.
  • Additionally, the millennial investors in Thailand will be more drawn to Robo-advisory applications and self-directed mobile applications with appropriate actionable thematic investment content, as per the data from Hubbis' recent report.

Summary of Findings

  • We are able to provide a few insights into the kind of differences that exist between investment attitudes of different generations in Thailand. Due to time constraints, we were only able to provide a few insights about the topic; we propose further research to provide additional insights about the topic.
  • During our research, we observed that most of the research studies available in the public domain about the topic do not contain information about the emotional aspect of investment decisions.


Proposed next steps:

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