Eventbrite and Ticketmaster Revenue
Delivered November 2, 2019. Contributor: Erin J.
Goals
To identify the 2018 revenue of Eventbrite and Ticketmaster.
Early Findings
- Eventbrite's net revenue was $291.6 million and 27.4% of their revenue came from outside the U.S. Therefore, Eventbrite's revenue in the U.S. in 2018 was $240.9 million. (291.6 million*0.826).
- Ticketmaster is a subsidiary of Live Nation Entertainment.
- Live Nation Entertainment's global revenue from its ticketing segment was $1.5 billion. The company sold 480 million tickets across all ticketing channels in 2018 with 265 million of those being sold through the Ticketmaster platform.
- Based on the information above, approximately 55.2% (265 million/480 million) of Live Nation's ticketing business occurred through Ticketmaster in 2018. Therefore, it was calculated that Ticketmaster's global revenue in 2018 was approximately $828 million ($1.5 billion*0.552).
Proposed next steps:
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Our initial research was able to calculate the estimated 2018 revenues for Eventbrite in the U.S. and Ticketmaster globally. We were unable to identify U.S.-specific data for Ticketmaster in the scope of the initial research. We recommend continuing the research to continue looking for U.S.-specific information for Ticketmaster or information that could be used to calculate a U.S.-specific revenue for this company.
We also recommend continuing the research to identify the overall online ticketing market size in the U.S. and calculate the market share each of these companies holds within that market.
Finally, we suggest continuing the research to provide 3-5 trends impacting the online ticketing market to provide a thorough overview of the industry these companies exist in.