Tik Tok in Greece

Goals

To understand the popularity of the Tik Tok social platform in the Greek market and the profile of people who use this platform.

Early Findings

TIK TOK OVERVIEW

USER PROFILE

  • Tik Tok is primarily popular with those in the 16-24 age group, which makes up 41% of the platform's user base.
  • Teens and preteens love Tik Tok.
  • Male users slightly outpace female users, 55.6% to 44.4%; however, Douyin users (in China) trend more female (66.4%)
  • Users like to see other users' creativity and to be creative, while engaging with friends.
  • Some 66% of users viewed someone else's video in the previous month, while 55% uploaded their own video.
  • Teenagers are spending nearly an hour per day on the Tik Tok app.

  • TIK TOK IN GREECE

    • Based on a map including in a Business of Apps article, it appears that Tik Tok may have higher penetration in Greece than some other European countries, but specific figures are not included.
    • SimilarWeb does not list Greece among the top countries providing traffic to Tik Tok's website, instead showing the US (21.71%) topping the list, followed by India, Russia, Turkey, and Vietnam. Data on other countries is paywalled.
    • Another SimilarWeb analysis of Tik Tok shows Canada, Germany, the UK, and France as countries using the app the most.
    • Greek is listed as one of Tik Tok's available languages.
    • Tik Tok videos tagged with "Greece" suggest it does have a following there.
    • The TikTokGram hashtag and user analytics site shows over 856 million Tik Tok videos with the #greece.
    • Tik Tok is listed as the 20th most popular app in Greece in SimilarWeb.

    Proposed next steps:

    You need to be the project owner to select a next step.
    As the initial research has provided a broad overview of Tik Tok's usage in Greece (though data related specifically to Greece is quite limited) and its general user profile, we would recommend continuing the research to develop a psychographic profile of Tik Tok users, in general (e.g., their likes and dislikes, media consumption habits, hobbies, social media behavior).
    In addition, we would recommend research to identify 5-6 best practices in terms of building a Tik Tok marketing strategy, including a description of each and why it is considered a best practice.
    Finally, we would recommend research to identify 3-5 Greek influencers on Tik Tok, including data on their follower numbers (or similar metric) and what makes them popular influencers.