Tik Tok in Greece


To understand the popularity of the Tik Tok social platform in the Greek market and the profile of people who use this platform.

Early Findings



  • Tik Tok is primarily popular with those in the 16-24 age group, which makes up 41% of the platform's user base.
  • Teens and preteens love Tik Tok.
  • Male users slightly outpace female users, 55.6% to 44.4%; however, Douyin users (in China) trend more female (66.4%)
  • Users like to see other users' creativity and to be creative, while engaging with friends.
  • Some 66% of users viewed someone else's video in the previous month, while 55% uploaded their own video.
  • Teenagers are spending nearly an hour per day on the Tik Tok app.


    • Based on a map including in a Business of Apps article, it appears that Tik Tok may have higher penetration in Greece than some other European countries, but specific figures are not included.
    • SimilarWeb does not list Greece among the top countries providing traffic to Tik Tok's website, instead showing the US (21.71%) topping the list, followed by India, Russia, Turkey, and Vietnam. Data on other countries is paywalled.
    • Another SimilarWeb analysis of Tik Tok shows Canada, Germany, the UK, and France as countries using the app the most.
    • Greek is listed as one of Tik Tok's available languages.
    • Tik Tok videos tagged with "Greece" suggest it does have a following there.
    • The TikTokGram hashtag and user analytics site shows over 856 million Tik Tok videos with the #greece.
    • Tik Tok is listed as the 20th most popular app in Greece in SimilarWeb.

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