Prepared for John P. | Delivered August 28, 2019
Tik Tok in Greece
To understand the popularity of the Tik Tok social platform in the Greek market and the profile of people who use this platform.
TIK TOK OVERVIEW
Tik Tok is a Chinese social platform, "borne out of an
online lip-syncing craze
," that focuses on video sharing and has an estimated
500 million users
In China, Tik Tok is called Douyin, and
of Chinese users are in Tier 4 (smaller) cities in China.
Tik Tok is anticipated to be a
strong competitor for Instagram
on Tik Tok have huge followings.
The app exceeded
one billion installs
in February 2019.
Tik Tok is available in
150 markets and 75 languages
Tik Tok has offices in
"Beijing, Berlin, Jakarta, London, Los Angeles, Moscow, Mumbai, Sao Paulo, Seoul, Shanghai, Singapore, and Tokyo."
Tik Tok does not offer paid advertising, but
is becoming popular.
Influencer Marketing Hub suggests
to use to find Tik Tok influencers.
Tik Tok is primarily popular with those in the 16-24 age group, which makes up
of the platform's user base.
Teens and preteens
love Tik Tok.
Male users slightly outpace female users,
55.6% to 44.4%
; however, Douyin users (in China) trend more female (66.4%)
Users like to
see other users' creativity and to be creative, while engaging with friends.
Some 66% of users
viewed someone else's video in the previous month, while 55% uploaded their own video.
Teenagers are spending nearly
an hour per day
on the Tik Tok app.
TIK TOK IN GREECE
Based on a map including in a Business of Apps article, it appears that Tik Tok may have higher penetration in Greece than some other European countries, but specific figures are not included.
SimilarWeb does not list Greece among the top countries providing traffic to Tik Tok's website, instead showing the US (
) topping the list, followed by India, Russia, Turkey, and Vietnam. Data on other countries is paywalled.
Another SimilarWeb analysis of Tik Tok shows
Canada, Germany, the UK, and France
as countries using the app the most.
is listed as one of Tik Tok's available languages.
Tik Tok videos
tagged with "Greece
" suggest it does have a following there.
The TikTokGram hashtag and user analytics site shows over
856 million Tik Tok videos
with the #greece.
Tik Tok is listed as the
20th most popular app
in Greece in SimilarWeb.
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