ENGAGEMENT RATE

• Tik Tok has an engagement rate of 29%, which is quite low as compared to other social networking sites including Facebook (96%), Snapchat (95%), Instagram (95%), and YouTube (95%).

OVERALL POPULARITY

• In the first quarter of 2018, TikTok became the world's most downloaded app in the Apple app store in non-gaming apps. As much as 45.8 million users downloaded the app.

• During the same quarter, TikTok became the 6th most downloaded app on both Google Play and Apple App Store globally and generated 800 million downloads across both platforms in 2018.

•  28.56% people who have downloaded the app use it daily.

MOST INFLUENTIAL USERS

•  Several resources have compiled lists of top and most famous Tik Tok influencers. Ten of the most famous and followed Tik Tok influencers with their number of followers as updated on August 30, 2019, include:

• Loren Gray @Lorengray — 33 million followers 
• Baby Ariel @Babyariel — 29.8 million followers 
• Kristen Hancher @Kristenhancher — 23.0 million followers 
• Jacob Sartorius @Jacobsartorius — 20.9 million followers 
• Zach King @ZachKing — 20.6 million followers 
• Riyaz Ali @Riyaz.14 - 19.9 million followers 
• Jiff Pom @jiffpom — 19.4 million followers 
• Jannat Zubair Rahmani @Jannat_Zubair29 — 19.2 million followers 
• Flighthouse @Flighthouse — 19.1 million followers 
• Gil Croes @Gilmhercroes — 18.5 million followers  

• In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.