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Research Outline
Prepared for Jonathan F. | Delivered November 16, 2019
TikTok Users - Sports Content
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Goals
To understand how people who use TikTok engage, interact, and watch sports content.
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Early Findings
Recently, The National Football League (NFL) partnered with TikTok to "bring the
excitement of the NFL
experience to TikTok's global community".
This TikTok and NFL partnership is aimed at combining the passion in NFL football with TikTok's fast
growth
.
On TikTok, sports is a
beloved and popular
category.
S
p
o
r
t
s
f
a
n
s
desire
authentic moments
that are found in the creative and unique short videos on TikTok.
According to the NFL's vice president of Digital Media Business Development, TikTok "reaches a
fast-growing global audience
of NFL fans and future fans".
The ICC (International Cricket Council) partnered with ByteDance recently to include
content from Cricket World Cup
on TikTok.
According to a SportsPro report, TikTok has the advantage of having "a younger audience that does not want to
consume sport by traditional means
".
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