TikTok Users - Sports Content
Delivered November 16, 2019. Contributor: Benjamin H.
Goals
To understand how people who use TikTok engage, interact, and watch sports content.
Early Findings
- Recently, The National Football League (NFL) partnered with TikTok to "bring the excitement of the NFL experience to TikTok's global community".
- This TikTok and NFL partnership is aimed at combining the passion in NFL football with TikTok's fast growth.
- On TikTok, sports is a beloved and popular category. Sports fans desire authentic moments that are found in the creative and unique short videos on TikTok.
- According to the NFL's vice president of Digital Media Business Development, TikTok "reaches a fast-growing global audience of NFL fans and future fans".
- The ICC (International Cricket Council) partnered with ByteDance recently to include content from Cricket World Cup on TikTok.
- According to a SportsPro report, TikTok has the advantage of having "a younger audience that does not want to consume sport by traditional means".
Proposed next steps:
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