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Research Outline
Prepared for Barb H. | Delivered October 3, 2019
Tim Hortons Marketing Department
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Goals
To gain an understanding of the structure of the marketing department at Tim Hortons.
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Early Findings
A
x
e
l
S
c
h
w
a
n
is the Global CMO for Tim
H
o
r
t
o
n
s
.
While no organization chart or description is available via any page on their official website, through the investor relations section or in their annual report, some information can be built using employee profiles on LinkedIn.
Tim Hortons Canada has a separate
Head of Marketing,
so it seems there is a global department over country-specific departments. This is confirmed by
another person's page
who was also the former Head of Marketing for Tim Hortons Canada. Moving from a regional to a national to a global team seems to be the
natural career progression
within Tim
H
o
r
t
o
n
s
.
There are
regional
teams within Tim Hortons Canada,
headed
by a senior regional
manager
.
It appears there are also
product teams
within marketing, such as beverage and
food
. Their head appears to be a
Senior Director
.
Additionally, there are themed teams like strategy,
communications
,
sponsorships
,
brand loyalty
,
contests
, and so on.
It is difficult to tell, but it appears the hierarchy goes (from top down) Senior Director (product and segment teams), Director, Senior Manager (regional teams), Manager then others like Analyst.
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