Research Outline

How much time is wasted searching Netflix?

Goals

The goal is to determine how much time is spent globally, per person, searching for something to watch on Netflix.

Early Findings

  • Netflix users spend an average of 2 hours per day streaming from the site or app.
  • Netflix has over 163 million subscribers worldwide, but the company estimates its total viewer pool (including people who share accounts) to be over 300 million.
  • Globally, over 164 million hours of video are watched on Netflix every day.
  • According to one survey, Millennials each spend an average of 6.6 hours per day watching Netflix. If this continued over the course of their lifetime, it would equal 13 years.
  • On average, American adults take 7.4 minutes to decide what to watch on a streaming service.
  • 66% of Netflix users already know what they want to watch when they log on to the streaming service.