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Research Outline
Prepared for John N. | Delivered February 26, 2020
How much time is wasted searching Netflix?
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Goals
The goal is to determine how much time is spent globally, per person, searching for something to watch on Netflix.
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Early Findings
Netflix users spend an average of
2 hours per day
streaming from the site or app.
Netflix has over
163 million
subscribers worldwide, but the company estimates its total viewer pool (including people who share accounts) to be over
300 million
.
Globally, over
164 million hours
of video are watched on Netflix every day.
According to one survey,
M
i
l
l
e
n
n
i
a
l
s
each spend an average of
6.6 hours
per day watching Netflix. If this continued over the course of their lifetime, it would equal
13 years
.
On average, American adults take
7.4 minutes
to decide what to watch on a streaming service.
66%
of Netflix users already know what they want to watch when they log on to the streaming service.
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