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Research Outline

Prepared for Valentina B. | Delivered July 19, 2019

Tito's Vodka Distribution Funnel: Update

Goals

Resolve the contradictory statements from the previously completed research entitled: "Tito's Vodka Distribution Funnel." Determine if Young's Market distributes Tito's Vodka for all states or just for the ten states indicated in the previous research. Identify also if there is a comprehensive list of all the distributors that Tito's work with in each US state. This is to verify the information that will be inputted into a beverage marketing plan.

Early Findings

  • The Young's Market Company is one of the distributors of Tito's Handmade Vodka.
  • Based on our verification of the information found on the official website of the Young's Market Company, this alcoholic beverage distributor operates in only ten states: "Alaska, Arizona, California, Hawaii, Idaho, Montana, Oregon, Utah, Washington, and Wyoming."
  • Given this operation scope, Young's Market Company can only distribute Tito's Handmade Vodka in these ten states.
  • Across the US, retailers such as Total Wine, Bevmo, and other liquor store carry this vodka brand.
  • At airports and cruise lines, the vodka is available through the Ewtra retail chains.
There is no information to confirm whether the following distributors carry Tito's Vodka in the states where they operate. However, given that these companies were given licenses to operate in the stated areas, it might be likely that they carry the Tito's Vodka brand: