Toiletry Brands Using Influencers
Delivered October 10, 2019. Contributor: Syed A.
To find out how toiletry brands are using influencers to drive purchase in-store in order to explore new ways to get consumers to buy toothpaste through earned PR efforts.
Tom's of Maine, a personal care products manufacturer, selected
(people with 500-5,000 followers) for their campaign.
Their campaign allowed them to boost their engagement by
"Through the campaign, the brand also managed to accomplish another goal, which was to
gain customer insights
using feedback, reviews, and surveys."
Old Spice also created a campaign with
social media influencers
They created YouTube videos and Instagram posts including 6 YouTube videos with a total of
over 2 million views
to their followers for making a shape with their exercise routine.
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