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Research Outline
Prepared for Nick S. | Delivered August 27, 2019
Tonal Company Profile
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Goals
The goal is to measure Tonal's future potential by looking at the company's history, financial information, strategies, and top employees.
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Early Findings
Tonal was founded in
2015
by
A
l
y
Orady.
A
l
y
Orady lives in Sunnyvale, California. He has a
Bachelor's
degree in Computer Engineering from McMaster University and a
Master's
in Networking and Computer Architecture from Stanford University.
Tonal has received
$90 million
in funding, though we were unable to find out who provided which amount of funding.
L Catterton, Evolution Media, Mayfield, Shasta Ventures, and Sapphire Ventures are listed as
investors
on Tonal's website.
Their
equipment offering
is simply called Tonal. It is a wall mounted home gym with parts that fold out, like resistance arms. They also offer individual equipment like a workout bench, resistance bands, and ropes.
A patent was granted in
2017
for Tonal's wall-mounted gym system. The inventor's name is listed as
Garrett Kessling
.
The Tonal home gym has been
recognized
by publications such as New York Magazine, Fast Company, and Men's Health.
One article talks about Tonal's strategy of
targeting beginners
, saying that their goal is not to replace the big-box gyms.
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