Research Outline

Oil and Gas Industry Spare Parts Manufacturers

Goals

Determine five of the top spare parts manufacturers and other relevant details. The information will be used to understand the marketing spending and other related information on a company's competitors.

Early Findings

Oil and Gas Industry Spare Parts Manufacturers

Master Valve USA
  • Master Valve USA Inc. manufactures API 6A ball valves and other spare parts for the oil and gas industry.
  • The company has a revenue of $4 million.
  • There were no publicly available reports that show the company's marketing expenditure.
  • Based on a study, the average marketing spend amount of companies is around 7.5% of their total revenues.
  • Based on this, Master Valve USA's marketing spending can be derived as (7.5% X $4 million) $300,000.
  • The study also mentioned that for B2B companies that provide products, around 50% of their marketing budgets are spent on social media.
  • Given this, the social media marketing expense of Master Valve can be calculated as follows: 50% X $300,000 = $150,000.
  • Master Valve USA has a YouTube channel with 12 subscribers.

Valveworks USA

  • Valveworks USA manufactures API 6A ball valves and other spare parts for the oil and gas industry.
  • The company has a revenue of $49.2 million.
  • There were no publicly available reports that show the company's marketing expenditure.
  • Based on a study, the average marketing spend amount of companies is around 7.5% of their total revenues.
  • Based on this, Master Valve USA's marketing spending can be derived as (7.5% X $49.2 million) $3.69 million.
  • The study also mentioned that for B2B companies that provide products, around 50% of their marketing budgets are spent on social media.
  • Given this, the social media marketing expense of Master Valve can be calculated as follows: 50% X $3.69 million = $1.85 million.
  • Valveworks USA has a YouTube channel and a Facebook account.
  • It has 86 subscribers on its YouTube channel.
  • On Facebook, it has 217 followers.

Top Social Media Accounts of Oil and Gas Companies

  • Based on a compiled list of the top social media accounts of oil and gas companies, the common social media platforms that they are using are LinkedIn and Twitter.