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Research Outline
Prepared for Frederick N. | Delivered October 26, 2019
Oil and Gas Industry Spare Parts Manufacturers
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Goals
Determine five of the top spare parts manufacturers and other relevant details. The information will be used to understand the marketing spending and other related information on a company's competitors.
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Early Findings
Oil and Gas Industry Spare Parts Manufacturers
Master Valve USA
Master Valve USA Inc.
manufactures API 6A ball valves and other spare parts for the oil and gas industry.
The company has a revenue of
$4 millio
n.
There were
no publicly available
reports that show the company's marketing expenditure.
Based on a study, the average marketing spend amount of companies is around
7.5%
of their total revenues.
Based on this, Master Valve USA's marketing spending can be derived as (
7.5%
X
$4 millio
n) $300,000.
The study also mentioned that for B2B companies that provide products, around
50% of their marketing budgets
are spent on social media.
Given this, the social media marketing expense of Master Valve can be calculated as follows:
50%
X $300,000 = $150,000.
Master Valve USA has a YouTube channel with
12 subscribers
.
Valveworks USA
Valveworks USA
manufactures API 6A ball valves and other spare parts for the oil and gas industry.
The company has a revenue of
$49.2 million
.
There were
no publicly available reports
that show the company's marketing expenditure.
Based on a study, the average marketing spend amount of companies is around
7.5%
of their total revenues.
Based on this, Master Valve USA's marketing spending can be derived as (
7.5%
X
$49.2 million
) $3.69 million.
The study also mentioned that for B2B companies that provide products, around
50%
of their marketing budgets are spent on social media.
Given this, the social media marketing expense of Master Valve can be calculated as follows:
50%
X $3.69 million = $1.85 million.
Valveworks USA has a
YouTube channel
and a
Facebook account
.
It has 86 subscribers on its
YouTube channel
.
On Facebook, it has
217 followers
.
Top Social Media Accounts of Oil and Gas Companies
Based on a compiled list of the top social media accounts of oil and gas companies, the common social media platforms that they are using are
LinkedIn and Twitter
.
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