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Research Outline
Prepared for Jacqueline C. | Delivered September 11, 2020
Top birding publications and/or websites in the U.S.
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Goals
To identify the top seven publications/website in the U.S. for birding based on the highest circulation or highest unique monthly visitors, to help determine which websites to place ad buys on.
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Early Findings
All About Birds is a birding website based in the United States. About
1.5 million unique visitors
frequent the page per month, with
81.16%
of visitors coming from the United States.
Rescue Me has
977,108
total unique visitors and
96.37%
of them are from the United States.
The two websites above, as well as four other birding websites, have been added to the
attached spreadsheet
. The spreadsheet also includes the requested details on all the websites.
Summary of Early Findings
While a precompiled list of the most popular birding website is likely not available in the public domain, the research team leveraged SimilarWeb, an online web analytics tool, to provide relevant insights. SimilarWeb has a list of
100 most visited websites
in the bird category with accompanying data on the total number of unique visitors in August. The research team used this list to identify websites based in the United States and then extract relevant data from SimilarWeb. Our recommendations have been provided below.
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