This method addresses the challenge that there are fewer talented people than there are positions/companies. For this reason, staying candidate-centric will be of great benefit to any company seeking to recruit.
According to the NY Times, the average attention span of consumers is at 8 seconds and it will only decrease. For this reason, video marketing is the most effective way to pass on a message creatively.
Research shows that 65% of video watchers watch more than 75% of any video.