Audiobook Market Share Breakdown


To find information on the market share breakdown of audiobooks. Specifically, to find the percentage of audiobook revenue that Amazon's Audible earns annually.

Early Findings


  • In 2017, audiobook sales revenue in the United States increased from $2.1 billion in the previous year to $2.5 billion.
  • In 2018, audiobook sales revenue in the United States was valued at $940 million
  • On the other hand, according to Crunchbase, Audible has an estimated annual revenue of $200 million.


  • With the above figures, the approximate percentage market share of audible in the United States can be calculated as follows:
  • 2017 Audible U.S. % Market Share = (($200 million/2.5 billion) x 100) = 8%.
  • 2018 Audible U.S. % Market Share = (($200 million/940 million) x 100) = 21.27%.

Summary of Findings

  • From the calculations above, it was concluded that Audible's percentage market share in the United States audiobook market was an estimated 8% in 2017 and grew to an estimated 21.27% in 2018.

Research proposal:

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