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Research Outline
Prepared for Andy S. | Delivered January 25, 2020
Audiobook Market Share Breakdown
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Goals
To find information on the market share breakdown of audiobooks. Specifically, to find the percentage of audiobook revenue that Amazon's Audible earns annually.
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Early Findings
Audible
In 2017, audiobook sales revenue in the United States increased from
$2.1 billion
in the previous year to
$2.5 billion
.
In 2018, audiobook sales revenue in the United States was valued at
$940 million
On the other hand, according to Crunchbase, Audible has an estimated annual revenue of
$200 million
.
Calculations
With the above figures, the approximate percentage market share of audible in the United States can be calculated as follows:
2017 Audible U.S. % Market Share = (($200 million/2.5 billion) x 100) = 8%.
2018 Audible U.S. % Market Share = (($200 million/940 million) x 100) = 21.27%.
Summary of Findings
From the calculations above, it was concluded that Audible's percentage market share in the United States audiobook market was an estimated 8% in 2017 and grew to an estimated 21.27% in 2018.
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