Top Mobile App Companies

Goals

Determine the top 100 mobile app companies based on advertising spending. The information will be used to identify the target companies for business development.

Early Findings

TOP MOBILE APPS

As per the AnndroidPIT report, the following are the highest-earning mobile apps based on revenue only: Spotify, Line, Netflix, Tinder, HBO NOW, Pandora Radio, iQIYI, LINE Manga, Sing! Karaoke, and Hulu.

Based on publicly available marketing spending, the following are the top three mobile app companies:

SPOTIFY

NETFLIX

LINE.ME

ESTIMATING MARKETING SPENDING BASED ON REVENUE

  • Marketing spend amount can also be derived from available revenue figures.
  • According to a 2019 updated marketing spending study, marketing spend as a portion of revenue for each business type is as follows: B2B products - 6.3%, B2B services - 6.9%; B2C product - 9.6%; and B2C services - 11.8%.
  • In terms of industry-specific estimated marketing spend, the following are some of the estimated percentage of revenue values: finance - 9.2%; communications or media - 9%; consumer services - 18.9%; retail or wholesale - 4.4%; and technology or software - 9.7%.


Proposed next steps:

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