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Research Outline
Prepared for Darren B. | Delivered August 23, 2019
Top Mobile App Companies
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Goals
Determine the top 100 mobile app companies based on advertising spending. The information will be used to identify the target companies for business development.
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Early Findings
TOP MOBILE APPS
As per the AnndroidPIT report, the following are the
highest-earning mobile apps
based on revenue only: Spotify, Line, Netflix, Tinder, HBO NOW, Pandora Radio, iQIYI, LINE Manga, Sing! Karaoke, and Hulu.
Based on publicly available marketing spending, the following are the top three mobile app companies:
SPOTIFY
Spotify
provides an online platform and app where users can access songs.
The company has a revenue of
€5,259 million
(
$5.82 billion
).
Its sales and marketing spending is
€620 million
(
$686.25 million
).
NETFLIX
Netflix
provides an online subscription service where movies and TV shows can be streamed.
Its service can be accessed through
mobile and web apps
.
The company's latest revenue is
$15.79 billion
.
Its marketing spending is
$1,808 million
.
LINE.ME
Line.me
provides a communication app that includes features such as messaging, voice, and video calling.
The company has a revenue of
¥207,182 million
(
$1.94 billion
).
Its sales and marketing expenses amounted to
¥20,311 million
(
$190.55 million
).
ESTIMATING MARKETING SPENDING BASED ON REVENUE
Marketing spend amount can also be derived from available revenue figures.
According to a 2019 updated
marketing spending study
, marketing spend as a portion of revenue for each business type is as follows: B2B products -
6.3%
, B2B services -
6.9%
; B2C product -
9.6%
; and B2C services -
11.8%
.
In terms of industry-specific estimated marketing spend, the following are some of the estimated percentage of revenue values: finance -
9.2%
; communications or media -
9%
; consumer services -
18.9%
; retail or wholesale -
4.4%
; and technology or software -
9.7%
.
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