Delivered September 17, 2019. Contributor: Rishavh S.
To determine top players(brands) across social media platforms based on the their engagement and social media following. This information will be used to put together a social media strategy to obtain the best in class.
As we dove into the background research of this topic, we encountered several top players having a very high social media presence and following. Some of the players are Missguided, Domino's, Nike, Lego, and others. Below is provided analysis for some of the top players:
It is a crucial channel for fas-fashion retailers.
It uses the hashtag #missguided for its posts and promotions.
It has a very high social media presence especially on Instagram posting at least 7 creative-content posts including lifestyle posts, promotions, promos, and others.
Missguided posts very unique content which includes different kind of tutorials videos, fashion posts, unique apparels, and others.
Its official Facebook page has over 1.2 million followers. The brand is having a very high presence on Facebook as well and is posting every 2 hours in a day. The content seems to be similar to that of its Instagram account. It seems to be using #babeofmissguided for its Facebook page.
It has over 457,000 followers on Twitter with an engagement rate of a minimum of 9 posts per day. The different posts content seem to vary per posts showcasing fashion divas with unique apparells.
One of its most like posts was a meme posted on September 15, 2019, which was regarding a body transformation of a girl dressed in black apparel. It received 1300 likes and 125 retweets.
Only the project owner can select the next research path.