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Research Outline
Prepared for Olivia C. | Delivered April 15, 2020
Top CPG Companies - Extended List
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Goals
To add onto an
existing project
and find the next top 200 CPG companies as well as their latest revenue, brands, and marketing/advertising spend.
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Early Findings
Our one hour of research did not reveal any precompiled lists of top 250, 300, or top 500 global CPG companies list. We were only able to find lists of the top 10, top 50, or 100 CPG or FMCG companies based on revenue or market cap.
In the absense of a precompiled list, the following approach was used to identify additional top CPG companies:
A list of the
global top 50 FMCG
companies based on market capitalization was used to find any top CPG/FMCG companies that weren't covered in the previous research (top 100 CPG companies based on revenue). The following additional 11 companies were found:
Archer-Daniel-Midland
Brown-Forman Corporation
Fomento Economico Mexicano
Foshan Haitian
Kerry Group
Kweichow Moutai
LG H&H (LG Household & Health Care)
Lindt & Sprungli
Monster Beverage Corporation
Wilmar International
Yili
Since these companies were ranked by their market cap value, additional research will be needed to find their latest publicly released revenue, which will increase the scope of this research.
We were also able to find Packaging Strategies’ list of "2019 Top
100 Food & Beverage Packaging Companies
" across the globe based on their annual revenue from 2018. We can use this list to identify companies that were not included in the list of top 100 CPG companies.
Some additional top CPG manufacturers identified by MarketWatch include:
Link Snacks, Accolade Wines
(The Carlyle Group), and Utz Quality Foods.
Summary of Findings
We were able to identify 14 additional top/largest CPG companies in this hour of research.
We will provide this information in the shared
spreadsheet
.
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