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Research Outline
Prepared for jacob@trademissions.org | Delivered August 13, 2020
US Top Smartphone Sales
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Goals
The goal is to provide the top 10 selling smartphone brand and models for the past 24 months.
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Early Findings
Data on the top ten selling smartphones in the United States does not appear to be publicly available. What is decipherable is the top five selling phones in the United States. Data on the
sales
of the
top ten phones globally
is
widely available
, and most
d
a
t
a
s
e
t
s
only reveal the top three to five US sales. Further, the majority data focuses on all of North America and does not isolate US sales or focuses on the
market share of specific brands
but not models.
In order to give a comprehensive overview of the market, we have provided as much current and historical data as possible to create an informed decision on the top models sold in the US. Additional information gleaned thereafter is included below.
Top Five Selling Phones in the United States for Q1 of 2020
1.
)
Apple iPhone 11
2.
)
Apple iPhone 11 Pro Max
3.
)
A
p
p
l
e
iPhone XR
4.
)
Samsung Galaxy A10e
5.
)
Samsung Galaxy A20
Top Five Smartphones in the US by Model Share for April 2020
1.
)
Apple iPhone 11
-
16%
2.
)
Samsung Galaxy A10e
-
6%
3.
)
Samsung Galaxy A20
-
5%
4.
)
Apple iPhone XR
-
5%
5.
)
Apple iPhone 11 Pro Max
Top Five Smartphones in the US by Model Share for April 2019
1.
)
A
p
p
l
e
iPhone XR
-
15%
2.
)
A
p
p
l
e
iPhone XS Max
-
7%
3.
)
Samsung Galaxy S10
-
5%
4.
)
Samsung Galaxy S10 Plus
-
5%
5.
)
Apple iPhone 8
-
4%
Top Selling Smartphones in 2019 for North America
1.
)
Apple iPhone XR
-
12%
2.
)
A
p
p
l
e
iPhone 11
-
6%
3.
)
A
p
p
l
e
iPhone 8
-
5%
4.
)
A
p
p
l
e
iPhone 11 Pro Max
-
4%
5.
)
A
p
p
l
e
iPhone XS Max
-
3%
Additional Information Gleaned from the Initial Research
In 2019, Apple held the
top five spots
for smartphone sales in North America. The iPhone XR was the top-selling smartphone in North America accounting for
12% of smartphone sales
in 2019.
From 2018 to 2019 most iPhone models lost market share. The iPhone XR notably had a
gain of 2.56% market share
over the period.
S
t
a
t
i
s
t
a
has data available
for the share of smartphone models sold in the United States from 2017 to 2020 by model for a small fee.
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