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Research Outline
Prepared for Kyle T. | Delivered September 10, 2019
Top Social Media Influencer Industries
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Goals
To understand the most popular influencer industries for each of the 6 major social media platforms, which include Facebook, Twitter, Instagram,
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, TikTok, and YouTube.
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Early Findings
During our preliminary research, we were able to determine the most popular influencer industries for Twitter and Instagram. Below is an overview of our early findings.
Twitter
The most popular
influencer industries on Twitter
, based on the number of followers that follow the influencers in these industries, are Entertainment/Celebrities, Health/Wellness, Fashion, and Travel.
Influencers related to
Entertainment/Celebrities
include Katy Perry, Taylor Swift, and Justin
B
i
e
b
e
r
.
Influencers related to
Health/Wellness
include Jamie Oliver, Joy Bauer, and Dan Churchill.
Influencers related to
Fashion
include Atelier
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o
r
é
,
T
a
v
i
G
e
v
i
n
s
o
n
, and Mary
P
o
r
t
a
s
.
Influencers related to
Travel
include Gary Arndt, Rachelle Lucas, and Heather Poole.
Instagram
The most popular
influencer industries on Instagram
, based on the number of followers that follow the influencers in these industries, are Fitness, Fashion, Travel, Beauty, and Food.
Influencers related to
Fitness
include Michelle Lewin, Jennifer
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e
l
t
e
r
, and Joe Wicks.
Influencers related to
Fashion
are
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r
a
F
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r
a
g
n
i
, Mariano
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i
V
a
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o
, and Olivia Palermo.
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f
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u
e
n
c
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r
s
related to
Travel
include Christina Vidal, Marlina Moreno, and Eric
S
t
o
e
n
.
I
n
f
l
u
e
n
c
e
r
s
related to
Beauty
include Huda
K
a
t
t
a
n
, James Charles, and Nikkie de Jager.
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n
f
l
u
e
n
c
e
r
s
related to
Food
include Deliciously Ella,
C
o
o
k
i
n
With Mima, and Minimalist Baker.
Proprietary Research
In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.
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