Top Social Media Influencer Industries

Goals

To understand the most popular influencer industries for each of the 6 major social media platforms, which include Facebook, Twitter, Instagram, Snapchat, TikTok, and YouTube.

Early Findings

During our preliminary research, we were able to determine the most popular influencer industries for Twitter and Instagram. Below is an overview of our early findings.

Twitter

  • The most popular influencer industries on Twitter, based on the number of followers that follow the influencers in these industries, are Entertainment/Celebrities, Health/Wellness, Fashion, and Travel.
  • Influencers related to Entertainment/Celebrities include Katy Perry, Taylor Swift, and Justin Bieber.
  • Influencers related to Health/Wellness include Jamie Oliver, Joy Bauer, and Dan Churchill.
  • Influencers related to Fashion include Atelier Doré, Tavi Gevinson, and Mary Portas.
  • Influencers related to Travel include Gary Arndt, Rachelle Lucas, and Heather Poole.

Instagram

  • The most popular influencer industries on Instagram, based on the number of followers that follow the influencers in these industries, are Fitness, Fashion, Travel, Beauty, and Food.
  • Influencers related to Fitness include Michelle Lewin, Jennifer Selter, and Joe Wicks.
  • Influencers related to Fashion are Chiara Ferragni, Mariano di Vaio, and Olivia Palermo.
  • Influencers related to Travel include Christina Vidal, Marlina Moreno, and Eric Stoen.
  • Influencers related to Beauty include Huda Kattan, James Charles, and Nikkie de Jager.
  • Influencers related to Food include Deliciously Ella, Cookin With Mima, and Minimalist Baker.

Proprietary Research

  • In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.

Proposed next steps:

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