Wonder

Research Outline

Prepared for Chris W. | Delivered September 22, 2019

Topics for Lewis Howes

Goals

Determine topics that can be discussed with a known self-help expert to catch his attention.

Early Findings

LEWIS HOWES BACKGROUND
 Lewis Howes aim to motivate people to earn their living by doing something that they are passionate about. 
He also wants to teach people on how to clarify what they want to happen in their lives, in their careers, in their entrepreneurial endeavors, and in their personal relationships.
He shares helpful tips to his 2.3 million followers on Facebook to help them accomplish their goals.
He also posts about the interviews he did with successful people like Kobe Bryant and Tim Robbins on his various social media accounts such as YouTube, Instagram, Twitter, and others.
His podcast deals with topics about life inspirations, businesses, being an entrepreneur, health, short motivational tips, relationships, and others.
On his website, he also interviews well-known successful personalities like Sophia Bush and gets then to share their success advice.

POTENTIAL TOPICS FOR DISCUSSION WITH LEWIS HOLMES
According to another self-help guru, a good topic for his peers to focus on and share is on how to "recalibrate priorities and personal life" as they pursue their dreams.
He can also take inspiration for his next topics from current reviewed lists of best-selling self-help books that he can tackle for his next podcasts.
He can also feature interviews with the writers of these latest self-help books.
Based on the list, some of the topics he can explore can be about discovering and releasing one's inner strength and power.
Another topic can be on how to transform one's mindset, deal with fears, alter destructive thoughts, and learning from errors.
He can also feature ideas from positive thinking books like the one from Norman Vincent Peale.
Furthermore, in today's modern world, he can focus on how people can manage goals and re-assess their priorities as they tackle numerous endeavors and deal with distractions.
As a new generation of consumers look for better guides from the self-help industry, topics need to be more practical and should ensure a good return on their cost and time investments.
Self-help gurus will then need to "cut through the clutter" to differentiate themselves from this saturated industry.
He could also focus on producing content under the top market segments of the self-improvement sector to take advantage of the new generation of audience in the space.
These market segments include audio books, self-improvement books, self-improvement apps, personal coaching, and others.

TIPS TO EXPAND HIS BUSINESS
He can also ask his audience to answer a survey to get their ideas on new topics.
This can then help determine the demand for these new solutions.
He can also explore ways on exploring new territories such as giving more talks to a corporate audience.
For faster growth, he can merge or acquire a relevant business that can help him expand his services to more customers or more territories.