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Research Outline
Prepared for Chris W. | Delivered September 22, 2019
Topics for Lewis Howes
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Goals
Determine topics that can be discussed with a known self-help expert to catch his attention.
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Early Findings
LEWIS HOWES BACKGROUND
Lewis Howes
aim to motivate people to earn their living by doing something that they are passionate about.
He also wants to
teach people
on how to clarify what they want to happen in their lives, in their careers, in their entrepreneurial endeavors, and in their personal relationships.
He shares helpful tips to his
2.3 million follower
s on Facebook to help them accomplish their goals.
He also posts about the interviews he did with successful people like
Kobe Bryant and Tim Robbins
on his various social media accounts such as YouTube, Instagram, Twitter, and others.
His podcast deals with topics about
life inspirations, businesses
, being an entrepreneur, health, short motivational tips, relationships, and others.
On his website, he also
interviews well-known successful personalities
like Sophia Bush and gets then to share their success advice.
POTENTIAL TOPICS FOR DISCUSSION WITH LEWIS HOLMES
According to another self-help guru, a good topic for his peers to focus on and share is on how to "
recalibrate priorities and personal life
" as they pursue their dreams.
He can also take inspiration for his next topics from current reviewed lists of
best-selling self-help books
that he can tackle for his next podcasts.
He can also feature
interviews with the writers
of these latest self-help books.
Based on the list, some of the topics he can explore can be about discovering and
releasing one's inner strength and power
.
Another topic can be on how to
transform one's mindset
, deal with fears, alter destructive thoughts, and learning from errors.
He can also feature ideas from
positive thinking books
like the one from Norman Vincent Peale.
Furthermore, in today's modern world, he can focus on how people can
manage goals and re-assess their priorities
as they tackle numerous endeavors and deal with distractions.
As a
new generation of consumers
look for better guides from the self-help industry, topics need to be more practical and should ensure a good return on their cost and time investments.
Self-help gurus will then need to "
cut through the clutter
" to differentiate themselves from this saturated industry.
He could also focus on
producing content
under the top market segments of the self-improvement sector to take advantage of the new generation of audience in the space.
These market segments include audio books, self-improvement books,
self-improvement apps, personal coaching
, and others.
TIPS TO EXPAND HIS BUSINESS
He can also ask his
audience to answer a survey
to get their ideas on new topics.
This can then help determine the
demand for these new solutions
.
He can also explore ways on
exploring new territories
such as giving more talks to a corporate audience.
For faster growth, he can
merge or acquire a relevant business
that can help him expand his services to more customers or more territories.
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