Wonder

Research Outline

Prepared for Tammer | Delivered October 3, 2020

B2B, Saas, Paas, and Digital Tools Market- Northwestern Europe

Goals

To determine the total addressable market (TAM) for B2B SaaS, PaaS (Platform as a Service), and digital tools market in Northwestern Europe - specifically BeNeLux, Germany, Northern France, and Scandinavia. 

Early Findings

The global cloud market service was valued at $264.80 billion (2019)- projected to reach $927.51 by 2027, growing at CAGR 16.47%. Western Europe will be the second largest market, second to the U.S., with nearly 20% of the worldwide total. 
 Software as a Service (SaaS) forecast through 2023- will be the largest category of cloud computing, capturing more than half of all public cloud spending in throughout the forecast- leading SaaS applications- (CRM) and (ERM). 
The SaaS market in Europe is extremely robust, and growing fast, with the pan-Europe CAGR estimated at 25% over the period 2018-2023. Rapid expansion, and increased popularity of SaaS indicates the trend towards automation within business will continue to grow.
 Infrastructure as a Service (IaaS) will be the second largest category of public cloud spending throughout 2023, followed by Platform as a Service (PaaS). IaaS spending, comprised of servers and storage devices, will also be the fastest growing category of cloud spending with a five-year CAGR of 32.0%. PaaS spending will grow nearly as fast (29.9% CAGR) led by purchases of data management software, application platforms, and integration and orchestration middleware.
In 2018, the entire Western Europe market continued to represent one-fifth of the global market, with revenues growing from $15 billion (2015) to $38.6 billion (2020), at a 20.8% 5-year CAGR.
Belgium 2020: revenue in the Platform-as-a-Service segment is projected to reach US$183.58 million, Software market to reach $3,104.4 million U.S. Dollars (2021). Revenue in the Infrastructure-as-a-Service segment is projected to reach US$242.15m in 2020.
Netherlands 2020: Revenue in the Platform-as-a-Service segment is projected to reach US$491.99m in 2020, Software market (Saas) software market is expected to reach $7,137.4 million U.S. Dollars (2021). Revenue in the Infrastructure-as-a-Service segment is projected to reach US$648.97m in 2020.
France 2020: Revenue in the Platform-as-a-Service segment is projected to reach US$952.74m in 2020. The Software market is expected to amount to approximately 17.0 billion U.S. Dollars by 2021. Revenue in the Infrastructure-as-a-Service segment is projected to reach US$1,256.74m in 2020.
Germany 2020: Revenue in the Platform-as-a-Service segment is projected to reach US$816.72m in 2020. Revenue in the Enterprise Software (SaaS, CRM, SIS, etc.) segment is projected to reach US$9,996.4m in 2020. Revenue in the Infrastructure-as-a-Service segment is projected to reach US$1,077.31m in 2020. 
Luxembourg 2020: Revenue in the Enterprise Software segment is projected to reach US$161.5m in 2020. Data for Iaas and Paas for the Luxembourg market is not readily available. 
Data for the Scandinavian market (PaaS): Norway- segment is projected to reach US$260.34m in 2020. Denmark- segment is projected to reach US$217.16m in 2020. Sweden- segment is projected to reach US$278.59m in 2020. Finland-segment is projected to reach US$188.61m in 2020. The Iceland market is not readily available. 
Data for Scandinavian market (Enterprise Software): Norway- segment is projected to reach US$966.1m in 2020. Denmark- segment is projected to reach US$1,236.7m in 2020. Sweden- segment is projected to reach US$1,853.2m in 2020. Finland- segment is projected to reach US$1,155.0m in 2020. Iceland- segment is projected to reach US$40.1m in 2020.