Denver, Colorado Digital Campaigns

Goals

Gain an understanding of various digital campaigns ran by the city of Denver in the past 24 months to attract tourist visitors, including websites, TV ads, or social media campaigns.

Early Findings

Love This City

  • The most recent campaign for tourism in Denver is the Love This City campaign.
  • The campaign features a combination of a website, social media strategy, and in person art promoting the slogan, #lovethiscitydenver.
  • Lovethiscitydenver.com is a website designed to encourage locals and eventually other tourists to explore the best the city has to offer, and features photos of murals, trivia games, a searchable list of Denver locations, and the best restaurants in the city.
  • Given the current travel restrictions, the campaign is now being used to encourage Denver locals to appreciate their own neighborhoods and city, and to explore the city virtually.

Come to Life

Proposed next steps:

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