Toyota Motors North America


Gain an understanding of Toyota North America, including their business problems and the goals of their CEO and CMO, in order to put together a submission

Early Findings

CEO Jim Lentz recently made a public statement regarding the end of the GM autoworkers strike, noting ""I think its great news. I'm sure the team members at General Motors are anxious to get back to work and earn a paycheck. I'm sure the General Motors customers are anxious to be able to come back into the dealerships and get their cars repaired as the parts continue to flow."

Toyota Motor North America's October 2019 sales were reported at 188,787 vehicles.

This represents a decrease of 1.2 percent of volume, and 4.9 percent decrease on daily selling rate compared to October 2018.

RAV4 sales saw the highest increases, at 10.3% compared to the previous year, and 9,460 units sold.

Other models that saw growth were the CH-R, Corolla, Prius, and Sequoia.

TMNA announced recently the launch of their Manufacturing Project Innovation Center (MPIC).

MPIC will exist for innovations related to strategic manufacturing initiatives, mobility transformation, CASE (connected, autonomous, shared, electric) technologies, bench marking, and advanced processing initiatives.

Toyota will invest $13 billion more into related innovation by 2021.

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