Prepared for Alex L. | Delivered April 16, 2020
Traditional luxury brands
To identify traditional luxury brands experiencing success with digital products/apps, to inform marketing opportunities.
Top Luxury Brands Online
Luxe Digital compiled a
of the most desired luxury brands with online offerings in 2020.
brands on the list were Gucci, Louis Vuitton, Chanel, Rolex, Dior, Balenciaga, Armani, Yves Saint Laurent, Tiffany, and Burberry.
The online purchase of luxury brands is predicted to encompass
of revenue from luxury sales by 2023, making an online presence crucial for these brands.
Recent research discovered
of shoppers expect a mobile option when shopping luxury brands, with
expecting the option to purchase items via mobile technology.
Gucci offers mobile apps for
The mobile app allows users to virtually try on accessories and clothing made by Gucci.
The app also
users to explore the Gucci Garden and house, enjoy 3D technology, download wallpapers, and personalize products.
also comes with games for users to play and insights into the Gucci creative processes.
The Gucci app was launched in
April 2, 2020. The app remains active.
Gucci's app has been installed on
over 1 million
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