Traditional luxury brands

Goals

To identify traditional luxury brands experiencing success with digital products/apps, to inform marketing opportunities.

Early Findings

Top Luxury Brands Online

  • Luxe Digital compiled a list of the most desired luxury brands with online offerings in 2020.
  • The top 10 brands on the list were Gucci, Louis Vuitton, Chanel, Rolex, Dior, Balenciaga, Armani, Yves Saint Laurent, Tiffany, and Burberry.
  • The online purchase of luxury brands is predicted to encompass 18% of revenue from luxury sales by 2023, making an online presence crucial for these brands.
  • Recent research discovered 51% of shoppers expect a mobile option when shopping luxury brands, with 43% expecting the option to purchase items via mobile technology.

Gucci

  • Gucci offers mobile apps for iPhone and on Google Play.
  • The mobile app allows users to virtually try on accessories and clothing made by Gucci.
  • The app also allows users to explore the Gucci Garden and house, enjoy 3D technology, download wallpapers, and personalize products.
  • Gucci's app also comes with games for users to play and insights into the Gucci creative processes.
  • The Gucci app was launched in July 2019 and was updated April 2, 2020. The app remains active.
  • Gucci's app has been installed on over 1 million devices.

Proposed next steps:

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