Travel Booking Insights


To determine the percentage of people who abandon travel trip bookings in order to understand the travel booking habits of customers in the United States and the world.

Early Findings


United States

  • There was no precompiled information on US-specific travel abandonment rates. It was found that the region-wise and/or country-wise data did not differ much as compared to the global numbers. And as a result, there were no regional or country-specific studies conducted for each industry.
  • The global industry average online cart abandonment rates were at 74.52% while the same in North America was at 74%. It can be assumed that the travel abandonment rates in the United States could be more or less in the same range as the global rate of 81.6%.

Proprietary Research Database

In addition to this public research, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.

Proposed next steps:

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