Travel Trends

Goals

To identify travel trends for 2019 and 2020.

Early Findings

Microtrips

  • In a January 2019 survey, 53% of travelers reported that they planned to take more microtrips in 2019. Microtrips are short, 2-3 day trips, usually taken over a weekend.
  • It is thought that this trend is a result of increased flight options and availability of short-term rentals.
  • A desire to see many different places and document those experiences on social media, known as the "Instagram effect," is one motivation for the move to taking shorter trips more often rather than one or two longer trips per year.
  • People are also opting for more unique destinations and accommodations during their short trips, booking stays in yurts, airstreams and other less-traditional options.

"Bleisure" Travel

  • "Bleisure" travel, or extending a work trip to include some leisure time, has been a growing trend over the last few years and is expected to continue to increase.
  • A June 2019 survey conducted by Avis revealed that 87% of business travelers reported they would likely combine business and leisure travel.
  • In addition, 56% of business travelers who have children report they are likely to take family along on some business trips and 92% admit that they do work while on leisure trips, further blurring the line between leisure travel and business travel.

Proposed next steps:

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Our initial research identified 3 trends related to travel in 2019. While the original request was for 5 2019 trends and 5 2020 trends, most of the articles we found look at trends that are expected to impact travel in the next few years, which would encompass 2019 and 2020. Therefore, we recommend continuing the research to identify another 3-5 trends that are expected to impact travel in the next 2-3 years. Our initial research did not limit the trends to any specific geographical locations and found trends that are happening on a global scale. However, if a specific geographic focus (i.e. U.S. or Europe) is desired, please be sure to include that in your response.
We also found that there is some information on specific generational groups (i.e. baby boomers, millennials, generation Z) leading some of the travel trends. We therefore suggest additional research on how the identified trends differ between generations. For example, we would look at whether specific generations are more likely to participate in the microtrip or bleisure trends as well as the trends identified in the request described above.