Tree Loss for Paper (2)

Goals

To bolster marketing campaign materials stack by finding out the number of trees cut down each day for paper products (e.g., printer paper, toilet paper). The current objective is to update a 2010 older source used previously regarding the number of trees cut down in the production of toilet tissue.

Early Findings

Findings Summary

  • While the research team was able to identify many statistics on toilet tissue and its effect on the environment, there were no sources found that updated the 2010 source:
    • The Natural Resource Defense Council, in its 2019 report titled “The Issue With Tissue: How Americans Are Flushing Forests Down the Toilet” also referenced the older 2010 source although it was not explicitly used in the report (reference #107, pg. 29).

Triangulation

  • Because an updated source appeared to be unavailable, the following triangulation is offered:
    • According to Statista the volume of toilet tissue used in the United States increased from 3,294.12 mkg in 2012 to 3,554.46 mkg in 2020; representing a 0.96% CAGR.
    • By using the 2010 National Geographic source noting that 27,000 trees were cut down each day in 2010, if we apply the 0.96% CAGR (27,000 trees in 2010, 10 year period), that accounts for there now being roughly 29,706 trees cut down each day for toilet tissue.

Additional Insights

  • Americans are 4% of the world population but use 20% of the toilet paper produced. Recycled toilet tissue is only used 2% of the time in the country.
  • Compared to Americans use of 141 rolls of toilet paper per capita per year; Germans use 134, Britains use 127, Japanese consumers use 91 rolls, and Chinese people average 49.
  • Major players in the toilet tissue industry (and those cited as most using the virgin tree pulp sourced to make tissue) are Kimberly-Clark, Georgia-Pacific, and Procter & Gamble.
  • Hemp paper is offered as a solution to the paper/deforestation environmental issue.
  • Additional facts and figures about paper product use and its impact on trees are available through a 2019 resource from TonerBuzz.

Proposed next steps:

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