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Research Outline
Prepared for Strategy T. | Delivered January 3, 2020
Trends & Insights Shaping the Skincare Industry
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Goals
To obtain 6 - 10 trends that are shaping the skincare industry, more specifically anti-aging, what is driving the trend and the companies or personalities driving it.
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Early Findings
Anti-aging Skincare Trends Overview
The global anti-aging market is
worth $50.2 billion
and has an annual
CAGR of 5.7%
between
2018 and 2023
.
The US skincare market has
generated $17 billion in revenue
in 2018 and has a global sales value of
$62.3 billion from facial skin
care alone. Facial cleansers are the top selling products.
T
r
e
f
i
s
projects that the skincare industry will reach
$180 billion
within five years.
Approximately
52% of US consumers
use skincare products daily. Approximately
65% of women and 37%
of men use skin care products every day.
Trend # 1: Clean, Natural and Organic Skincare
Consumers have a preference for
clean skincare products
. Clean here refers to the use of
natural and organic ingredients
.
This has been brought about not only because of the growing interest but also as a result of the
banning of over 11 chemicals
by the FDA.
This trend is not just about the product content but also the
product packaging
and how it was produced.
This leads to the issue of sustainability. Consumers are concerned about using products
made of recyclable plastic
.
Companies such as
L'Oreal are investing in recycling
technologies and plans to start using paper-based cosmetics by 2020.
Sephora us pilot testing recycling programs in order to start embracing
refillable and recyclable packaging
.
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