Trends in Consumer Behavior With Technology

Goals

Gain an understanding of trends in consumer behavior with technology, for example how tech design trends impact human behavior, how data algorithms change behavior, and how tech and apps are shifting consumer behavior

Early Findings

  • Technology has been linked to an increased FOMO (fear of missing out), which manipulates consumers to buy products that they don’t actually desire.
  • Use of technology has also been associated with a decreased attention span. In fact the average attention span of a human has declined 12 seconds to 8 seconds alongside the availability of mobile devices.
  • Tech use has also been associated with a lack of physical human bonding, as people tend to socialize less in shared places, with more people focused on devices where we form many of our social connections.
  • Multi-tasking has increased alongside technology, with people who work in digital environment tending to be 'polychronic'- working on multiple tasks at the same time.
  • Technology changes consumer perception of options, with the internet and algorithms offering many options, however these options often being autofiltered by our preferences, consumers are often directed to options they choose without realizing it.
  • Technology and algorithms also increase confirmation bias, with internet users often having beliefs and preferences confirmed through search results and social media items that reinforce existing beliefs.
  • This idea that our beliefs are re-inforced by online algorithms is called the 'filter bubble'.
  • Technology has also 'gamified' our everyday actions, through the introductions of apps that incentivize behaviors. For example, fitness apps use milestones and shopping apps often uses points to reinforce behaviors in a gamelike manner.






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