• According to HubSpot, AI is taking over the world and chatbots are the way to go. Every organization should leverage chatbots because of the online presence that they can offer to businesses.
•  Account-based retargeting, which is the practice of targeting existing customers for upselling, is another trend in the B2B sales enablement space.
•  Ongoing education and training is essential for salespeople and a recent trend in the sales enablement space.
•  Communication is key in sales enablement and even more so in a time when almost every other organization has implemented work-from-home policies. AI tools have also enhanced communication and is something that organizations should take note of.

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