B2B Sales Enablement Trends


To determine trends in the B2B sales enablement space.

Early Findings

  • According to HubSpot, AI is taking over the world and chatbots are the way to go. Every organization should leverage chatbots because of the online presence that they can offer to businesses.
  • Account-based retargeting, which is the practice of targeting existing customers for upselling, is another trend in the B2B sales enablement space.
  • Ongoing education and training is essential for salespeople and a recent trend in the sales enablement space.
  • Communication is key in sales enablement and even more so in a time when almost every other organization has implemented work-from-home policies. AI tools have also enhanced communication and is something that organizations should take note of.

Proprietary Research Available

We found some proprietary research from one of our data partners which may be helpful:
1. Research section on Industry Trends from the Sales Enablement Platform Market report ($402.50)
If you'd like us to purchase this report on your behalf, just let us know!

Research proposal:

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