ONLINE SCHEDULING STATISTICS/INSIGHTS

•  80% of patients begin their journey online.
•  42% of patients will choose a healthcare facility/practice that offers online scheduling.
•  45% of patients prefer a digital way of booking an appointment.
•  76% of patients over 60 years old have looked up health-related articles online.

• Patient experience is critical. Online reviews will determine whether one would schedule an appointment.
•  81% of patients are influenced by online review ratings and 53% will most-likely change their mind to go to a facility with less than 3 stars.
• If a patient is referred to a healthcare facility that has less than 3 stars, 90% will not follow through.

• According to Accenture, by the end of 2019, it is predicted that 66% of healthcare facilities in the US will offer online-scheduling. Additionally, 77% of patients believe that they should be able to book, change, or cancel their appointments online.
• This report also reveals that 64% of patients will book digitally.
• This move will result in a competitive boost for health systems and deliver $32 billion in value. 

DERIVED TRENDS

• This generation has completely changed healthcare marketing.
• Patients are more informed and have many more options. It does not limit them to their local physician.

• Customer service will determine a patient's loyalty.
• An online presence that is interactive and active will most likely attract bookings made through online scheduling.

• One of the well-known third-party online scheduling sites is Yelp Booking. 
• This platform can easily integrate with the practice's calendar.
• They ease the patient's online experience.
• It is advisable to have easy, fast, and available online scheduling available to patients without having to leave one platform and go to another.