Kid's Fashion Industry Trends
Delivered November 1, 2019. Contributor: Jennifer P.
Goals
Provide an understanding of key trends for kids fashion, specifically those that would apply to a kid's fashion goggle company
Early Findings
KIDS WEAR MARKET TRENDS
- The kids wear market shows consistent growth, forecast to reach $275 billion US by 2025, with a CAGR of 3.9%.
- There has also been an increase in letting younger children choose their own clothes as a form of self-expression, which has shifted design that is aimed to appeal to kids instead of their parents.
- Limited leisure time of consumers means that kids clothing shoppers are more likely to buy children's clothing at box stores or department stores than specialty shops when buying from a physical location.
KIDS GOGGLES TRENDS
While there was limited data on kids’s fashion goggles we did find the following related information.
- Oversized, wraparound lenses similar to those worn for eye protection in a lab or construction site are currently a fashion trend in mens' and womens' fashion.
- The related global swimwear market has shown consistent growth for all age groups, with a projected CAGR of 6.2% from 2018 to 2024.
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