Kid's Fashion Industry Trends

Goals

Provide an understanding of key trends for kids fashion, specifically those that would apply to a kid's fashion goggle company

Early Findings

KIDS WEAR MARKET TRENDS

  • The kids wear market shows consistent growth, forecast to reach $275 billion US by 2025, with a CAGR of 3.9%.
  • There has also been an increase in letting younger children choose their own clothes as a form of self-expression, which has shifted design that is aimed to appeal to kids instead of their parents.
  • Limited leisure time of consumers means that kids clothing shoppers are more likely to buy children's clothing at box stores or department stores than specialty shops when buying from a physical location.


KIDS GOGGLES TRENDS

While there was limited data on kids’s fashion goggles we did find the following related information.
  • Oversized, wraparound lenses similar to those worn for eye protection in a lab or construction site are currently a fashion trend in mens' and womens' fashion.
  • The related global swimwear market has shown consistent growth for all age groups, with a projected CAGR of 6.2% from 2018 to 2024.

Proposed next steps:

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