KIDS WEAR MARKET TRENDS

• The kids wear market shows consistent growth, forecast to reach $275 billion US by 2025, with a CAGR of 3.9%.

• An increase in high end fashion has occurred in the kids fashion space with the rise of the ‘mini-me/mom and me’ trend where children are dressed like their mothers in designer gear.

• There has also been an increase in letting younger children choose their own clothes as a form of self-expression, which has shifted design that is aimed to appeal to kids instead of their parents.

• Consumers are also splurging more on children's clothing compared to five years ago due to macroeconomic growth.  

• Consumers are increasingly purchasing kids clothing online over brick-and-mortar due to increased convenience and mobile access.

•  Limited leisure time of consumers means that kids clothing shoppers are more likely to buy children's clothing at box stores or department stores than specialty shops when buying from a physical location.

KIDS GOGGLES TRENDS

•  Oversized, wraparound lenses similar to those worn for eye protection in a lab or construction site are currently a fashion trend in mens' and womens' fashion.

• The related global swimwear market has shown consistent growth for all age groups, with a projected CAGR of 6.2% from 2018 to 2024.