Airbnb - TAM

Goals

To undrestand the total addressable market for Airbnb by analyzing two global markets: the hotel market and the real estate rental market.
  • Find the market size (in terms of revenue) and breakdown by region (e.g. US, China, Europe, LATAM, etc...) of the global hotel market, including experiences.
  • Find the market size (in terms of revenue) and breakdown by region (e.g. US, China, Europe, LATAM, etc...) of the global real estate rental market.
  • This research will be used to understand and calculate Airbnb TAM with both the hotel/travel market and long-term/medium-term living, in light of new data from Airbnb's CEO.
  • Reports from Travel Weekly, PR News Wire, and Statista were already found.

Early Findings

Data Availability

  • The initial round of research indicates that there is a wealth of information available on this topic. However, more research needs to be carried out to get a more profound overview of the hotel and real estate rental markets and cover all the requested data.

Hotel Market Analysis

  • The market size of the global hotel market is projected to reach $191.419 billion in 2021, growing at a CAGR of 24.57% between 2021 and 2025. By 2025, the market size will reach $460.883 billion.
  • Market breakdown:
    • United States: The market size of the hotel market in the United States is projected to reach $50.57 billion in 2021, growing at a CAGR of 22.67% between 2021 and 2025. By 2025, the market size will reach $114.512 billion.
    • China: The market size of the hotel market in China is projected to reach $48.003 billion in 2021, growing at a CAGR of 19.72% between 2021 and 2025. By 2025, the market size will reach $98.613 billion.
    • Europe: The market size of the hotel market in Europe is projected to reach $31.913 billion in 2021, growing at a CAGR of 38.35% between 2021 and 2025. By 2025, the market size will reach $116.91 billion.
    • South America: The market size of the hotel market in South America is projected to reach $7.71 billion in 2021, growing at a CAGR of 27.12% between 2021 and 2025. By 2025, the market size will reach $20.13 billion.
    • North America: The market size of the hotel market in North America is projected to reach $56.603 billion in 2021, growing at a CAGR of 23.41% between 2021 and 2025. By 2025, the market size will reach $131.276 billion.
    • Africa: The market size of the hotel market in Africa is projected to reach $5.072 billion in 2021, growing at a CAGR of 25.77% between 2021 and 2025. By 2025, the market size will reach $12.690 billion.
    • Asia: The market size of the hotel market in Asia is projected to reach $85.777 billion in 2021, growing at a CAGR of 18.77% between 2021 and 2025. By 2025, the market size will reach $170.676 billion.
    • Australia & Oceania: The market size of the hotel market in Australia and Oceania is projected to reach $3.921 billion in 2021, growing at a CAGR of 19.62% between 2021 and 2025. By 2025, the market size will reach $8.029 billion.

Real Estate Rental - Market

  • "The global real estate rental market is expected to grow from $1727.23 billion in 2020 to $1765.5 billion in 2021 at a compound annual growth rate (CAGR) of 2.2%."

Summary

  • Within the first hour, we have been able to provide insight into the market size of the global hotel market and the real estate rental market. We have also presented the market breakdown of the global hotel market by region.
  • For all our research, we would focus globally.
  • For a deeper dive into the remaining requested data, we recommend further research. Details on our recommended research paths have been provided in our proposals below. Please select one or more of the options provided in the proposed scoping section below.

Research proposal:

Only the project owner can select the next research path.
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