Equestrine & Equine

Goals

The market size for equestrian related brands - including equestrian apparel and gear, as well as, the market size of the retail market overlapping with equine gear, and the market size for equine-specific products related to care and health.

Early Findings

HORSE RIDING APPAREL

  • The global market size for horse riding apparel including clothes, riding boots, riding helmets, gloves, and other accessories, is currently $2.35 billion and is forecast to reach $2.65 billion by 2024 at a compound annual growth rate of 2%.
  • Clothes have the largest share of the market at over 53%.
  • China is the "largest supplier of Horse Riding Apparel, with a production market share nearly 33.77%." Europe is a distant second with a market share of 25.24%.
  • The key players in the market include Ariat, Decathlon, Shanghai Goldtex Clothing and Bags Co, Pikeur, GPA, Horseware, CASCO, Sorel, Kerrits, and Equetech.

EQUESTRIAN PROTECTIVE CLOTHING

  • The global equestrian protective clothing market is expected to reach $331.61 million by 2022 at a compound annual growth rate of 2% from 2018.
  • The growing awareness and "popularity of equestrian events or house-riding events among the consumers is one of the key factors expected to impel the market’s growth in the forthcoming years."
  • The market is fragmented. It is dominated by Ariat International, Columbia Sportswear Company, Mountain Horse, Noble Outfitters, and Parlanti International.

EQUINE HEALTHCARE

  • The global equine healthcare market (including supplements) was worth $626.2 million in 2017 and is expected to reach over $800 million by 2026 at a compund annual growth rate of 4% from 2018 to 2026.
  • The US and UK are supposedly the largest equine industries globally. The UK has over 446,000 horse-owning households.
  • In terms of geography, "North America held the largest share in the global equine healthcare market."
  • Increasing popularity for horse racing, "high equine adoption rate in the household and substantial spending on animal healthcare are the major growth factors."
  • Up to 7 million Americans are "directly involved in the equine industry and more than 2 million are horse owners."
  • Europe is the second biggest equine healthcare market while Asia Pacific is predicted to see the fastest growth by 2026.
  • The key players in the equine healthcare market include "Zoetis, Bayer AG, Boehringer Ingelheim (Merial), Vetoquinol S.A., Purina Animal Nutrition LLC, Merck & Co. (Merck Animal Health) among others."

Proposed next steps:

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Our initial research revealed that that equestrian and equine gear/clothing are categorized under horse riding apparel by market reports. Since their global market size have been provided, we recommend a competitive assessment of the leading apparel brands in these industries, that is, Ariat International, Equetech, Columbia Sportswear Company, Mountain Horse, Noble Outfitters, and Parlanti International. For each, we will describe them (including their date of establishment and headquarters), provide a list of horse riding products they sell, provide the price range for these products, revenue, and competitive advantage.
We could also do a competitive assessment of the key players in the equine healthcare market, that is, Zoetis, Bayer AG, Boehringer Ingelheim (Merial), Vetoquinol S.A., Purina Animal Nutrition LLC, and Merck & Co. (Merck Animal Health). For each, we will describe their equine business (including their date of establishment and headquarters), provide all the equine-related drugs & supplements they sell, the price range of these products, their revenue for their equine segment, and competitive advantage.
In addition, we could proceed with a SWOT (strengths, weaknesses, opportunities, and threats) analysis of the global horse-riding apparel market and the equine healthcare market. STRENGTHS will include positive characteristics of the industry such as what advantages the industry has over disruptors or other industries, WEAKNESSES will factor in the failures or disappointments the industry experienced and any decline in growth and what caused this, OPPORTUNITIES will include new market trends and changes in technology that open up new possibilities, and THREATS will be from disruptors or other unrelated obstacles that the industry is currently facing such as laws, technologies, money, legal factors, economic factors, and so on.