Proposed next steps:
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Our initial research revealed that that equestrian and equine gear/clothing are categorized under horse riding apparel by market reports. Since their global market size have been provided, we recommend a competitive assessment of the leading apparel brands in these industries, that is, Ariat International, Equetech, Columbia Sportswear Company, Mountain Horse, Noble Outfitters, and Parlanti International. For each, we will describe them (including their date of establishment and headquarters), provide a list of horse riding products they sell, provide the price range for these products, revenue, and competitive advantage.
We could also do a competitive assessment of the key players in the equine healthcare market, that is, Zoetis, Bayer AG, Boehringer Ingelheim (Merial), Vetoquinol S.A., Purina Animal Nutrition LLC, and Merck & Co. (Merck Animal Health). For each, we will describe their equine business (including their date of establishment and headquarters), provide all the equine-related drugs & supplements they sell, the price range of these products, their revenue for their equine segment, and competitive advantage.
In addition, we could proceed with a SWOT (strengths, weaknesses, opportunities, and threats) analysis of the global horse-riding apparel market and the equine healthcare market. STRENGTHS will include positive characteristics of the industry such as what advantages the industry has over disruptors or other industries, WEAKNESSES will factor in the failures or disappointments the industry experienced and any decline in growth and what caused this, OPPORTUNITIES will include new market trends and changes in technology that open up new possibilities, and THREATS will be from disruptors or other unrelated obstacles that the industry is currently facing such as laws, technologies, money, legal factors, economic factors, and so on.