Tuacahn Amphitheatre Competitive Analysis

Goals

To gain a competitive landscape for understanding how Tuacahn Amphitheatre competes with similar places in the region.

Early Findings

  • There are several lists of the best outdoor amphitheaters in the US. To keep in the same region, we only looked at those in Utah and neighboring states like Colorado, Nevada, Wyoming and Arizona.
  • Among locations in these states, Red Rocks (near Denver, CO) is listed on several. Harveys Outdoor Arena in Lake Tahoe and Mandalay Bay Beach in Las Vegas also appear, but visually they are not similar to Tuacahn's offerings of natural amphitheater.
  • Outside of this immediate region, Gorge Amphitheater is also quite similar.
  • Red Rocks (9,525) has a much higher seating capacity than Tuacahn (1,920). However, Red Rocks Amphitheatre focuses almost exclusively on concerts (musicians), whereas Tuacahn offers concerts and musical theatre.
  • If we look at Tuacahn as simply a public performing arts venue, the competitive landscape understandably opens up quite a bit.
  • The Hale Center has more than 1 stage, seating 901 and 467, respectively.
  • Tuacahn's relatively close proximity to Las Vegas brings it in competition to venues there. There are dozens of performing arts venues in Las Vegas, though most are tied to casinos/resorts.
  • The Smith Center has 3 performance areas: Reynolds Hall (main stage-based locale), Myron's Cabaret Jazz which seats 240 table-based patrons and Troesh Studio Theatre seating 250 for screen-based performances.
  • Some other performing arts venues in the wider region are the Prescott Center for the Arts, the Mesa Arts Center, SCERA and the Rose Wagner Center.
  • Tuacahn's main strength would be its unique location and views, but its outdoor nature would limit it to being seasonal (and weather-dependent) only.

Proposed next steps:

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