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Research Outline
Prepared for Tegan C. | Delivered September 12, 2019
Tuacahn Amphitheatre Competitive Analysis
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Goals
To gain a competitive landscape for understanding how Tuacahn Amphitheatre competes with similar places in the region.
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Early Findings
There are several lists of the best outdoor amphitheaters in the US. To keep in the same region, we only looked at those in Utah and neighboring states like Colorado, Nevada, Wyoming and Arizona.
Among locations in these states,
Red Rocks
(near Denver, CO) is listed on several.
H
a
r
v
e
y
s
Outdoor Arena in Lake Tahoe and Mandalay Bay Beach in Las Vegas also
appear
, but visually they are not similar to Tuacahn's offerings of natural amphitheater.
Outside of this immediate region,
Gorge Amphitheater
is also quite similar.
Red Rocks (
9,525
) has a much higher seating capacity than Tuacahn (1
,920
). However, Red Rocks
A
m
p
h
i
t
h
e
a
t
r
e
focuses almost exclusively on concerts (musicians), whereas
Tuacahn
offers concerts and musical theatre.
If we look at Tuacahn as simply a public performing arts venue, the competitive landscape understandably opens up quite a bit.
The
Hale Center
has more than 1 stage, seating 901 and 467, respectively.
Tuacahn's relatively
c
l
o
s
e
p
r
o
x
i
m
i
t
y
to Las Vegas brings it in competition to venues there. There are
dozens
of performing arts venues in Las Vegas, though most are tied to casinos/resorts.
The
Smith Center
has 3 performance areas: Reynolds Hall (main stage-based locale), Myron's Cabaret Jazz which seats 240 table-based patrons and Troesh Studio Theatre seating 250 for screen-based performances.
Some other performing arts venues in the wider region are the
Prescott Center for the Art
s, the
Mesa Arts Center
,
SCERA
and the
Rose Wagner Center
.
Tuacahn's main strength would be its unique location and views, but its
outdoor nature
would limit it to being seasonal (and weather-dependent) only.
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