TV Commercials Featuring Movie Clips

Goals

To get more examples of brands that used actual movie clips in their advertising campaigns.

Early Findings

Our background research about the topic unveiled the following information:

Discover Card Commercial

  • Back in 2012, Discover Card curated an advert about offering 5% cashback on movie tickets. This advert included movie clips from several movies like Shrek and Jaws. The advert can be found here.

John Lewis' Christmas Advert

  • UK department store John Lewis launched a penguin-themed advertisement for the 2014 Christmas, and the advert included a few seconds from the famous movie Pingu. The advertisement can be seen here.

eBay 2014 Ad

  • eBay also launched an advertising campaign on its website, which featured movie clips from Godzilla and Wizard of Oz. The advert can be found here.

Australian bank NAB

  • "Australian bank NAB used a range of short clips from Wizard of Oz, Jaws, Looney Tunes, and Gremlins to make this commercial about giving more and taking less." This advert was launched in 2013.

Proposed next steps:

You need to be the project owner to select a next step.
Since our background research was able to provide some examples of brands that have used actual movie clips in their advertisements, we propose further research to provide 2-3 more examples of brands that have used movie clips in their adverts. For each, we will include an overview of the company and what movie clip(s) they used, as well as a link to the video of the ad.
During our research, we also came across examples of brands that have used clips from popular television series, for instance, Westpac bank NZ's 2012 ad, which used clips from Dallas. We propose additional research to provide 2-3 examples of advertisements that featured clips from TV series or cartoon series. For each, we will include an overview of the brand that launched the ad, name of the TV series or cartoon series that featured in the ad and a link to the advert.