To determine 2-3 partners in each category (anime, comedy, and creative arts) that Twitch should partner with.
Twitch Partnership with Anime Platforms
Twitch has already partnered with the anime platform, Crunchyroll, in the past. This is a prime example of how Twitch can leverage the existing audience on other platforms to increase its own audience.
Twitch could also partner with Anime Strike, which is an anime SVOD service owned by Amazon. It should be noted here that Twitch is also owned by Amazon and a Twitch-Anime-Strike partnership would make more sense. The rationale would be the same as with Crunchyroll, i.e. to leverage similar audiences.
Twitch's partnership with Crunchyroll deepened when Twitch offered a 30-day subscription to Crunchyroll.
Both Twitch and Crunchyroll have benefited from the partnership. Crunchyroll, which also operates a Twitch channel of its own, made Twitch its exclusive live-streaming platform for its Anime Awards show for two years back-to-back.
Twitch has already attracted numerous people from the creative arts community and many have been using the platform "to connect in new and more direct ways, and share knowledge in a truly interactive environment."
Not only does Twitch have a community of creative artists using the platform for these purposes, but the platform has attracted CG artists, i.e. artists with expertise in video game art.
Twitch can leverage a marketing strategy whereby it partners with such a creative arts platform and attracts its audience with two main value propositions, 1) to reach out to the gaming community and the creative arts community native to Twitch, and 2) by introducing them to CG art (those artists that are not already into CG art and may find it interesting).
Only the project owner can select the next research path.