Prepared for Tim O. | Delivered April 27, 2020
Twitch Potential Partnerships
Review your project details
To determine 2-3 partners in each category (anime, comedy, and creative arts) that Twitch should partner with.
Twitch Partnership with Anime Platforms
Twitch has already
partnered with the anime platform
, Crunchyroll, in the past. This is a prime example of how Twitch can leverage the existing audience on other platforms to increase its own audience.
Through the partnership, Twitch offered "a
6-day Crunchyroll marathon
". The marathon ran "back-to-back episodes of entire series 24 hours a day for nearly
20 different anime hits
The marathon was
free to watch
on Twitch supported by ads. Twitch Prime subscribers could watch the episodes ad-free.
attract Crunchyroll's audience
by showing them free-to-watch episodes of anime hits and then advertise to those viewers that were not already Twitch Prime (or Amazon Prime) subscribers.
Additionally, viewers could also
, which could help in building communities where viewers could watch content together, which was again an opportunity to attract new viewers to Twitch.
The rationale behind Twitch's partnership with Crunchyroll is to leverage the
similarities in the audiences
of the two platforms.
Twitch could also partner with
, which is an anime SVOD service owned by Amazon. It should be noted here that Twitch is also owned by Amazon and a Twitch-Anime-Strike partnership would make more sense. The rationale would be the same as with Crunchyroll, i.e. to leverage similar audiences.
Twitch's partnership with Crunchyroll deepened when Twitch offered a
Both Twitch and Crunchyroll have
benefited from the partnership
. Crunchyroll, which also operates a Twitch channel of its own, made Twitch its exclusive live-streaming platform for its Anime Awards show for two years back-to-back.
The live stream of the Anime Awards show on Twitch garnered about
500,000 unique viewers
Twitch and Creative Arts
Twitch has already attracted numerous people from the creative arts community and many have been using the platform "to connect in
new and more direct ways
, and share knowledge in a truly interactive environment."
Not only does Twitch have a community of creative artists using the platform for these purposes, but the platform has attracted
, i.e. artists with expertise in video game art.
Twitch can leverage a marketing strategy whereby it partners with such a creative arts platform and attracts its audience with two main value propositions, 1) to reach out to the gaming community and the creative arts community native to Twitch, and 2) by introducing them to CG art (those artists that are not already into CG art and may find it interesting).