To understand the types of credentials/seals that matter the most to Pet Parents and Eco-Friendly parents when shopping for products to use in their homes. This should include the various kinds of credentials/seals eligible for a company called Zevo's products, and which of these credentials/seals would appeal most to their targeted consumers which are pet and eco-friendly parents. Additionally, to have a complete list of various credentials/seals Zevo's products would be eligible for, ranked in order of the highest appeal for their target consumers. Those credentials and seals should have a detailed description of what they are and the application process.