Credentials/Seals - What Matters to Pet Parents and Eco-Friendly Parents of Children

Goals

To understand the types of credentials/seals that matter the most to Pet Parents and Eco-Friendly parents when shopping for products to use in their homes. This should include the various kinds of credentials/seals eligible for a company called Zevo's products, and which of these credentials/seals would appeal most to their targeted consumers which are pet and eco-friendly parents. Additionally, to have a complete list of various credentials/seals Zevo's products would be eligible for, ranked in order of the highest appeal for their target consumers. Those credentials and seals should have a detailed description of what they are and the application process.

Early Findings

  • For the purposes of our research, we reviewed the Zevo website to understand what kinds of seals and certifications would be important to consumers of their products, specific to pet parents and eco-friendly parents of children. As these are pesticides, this better informed our research.
  • Pet parents are always aware that their pets could be poisoned by gardening products. "OMRI is a 501(c)(3) nonprofit organization that provides an independent review of products, such as fertilizers, pest controls, livestock health care products, and numerous other inputs that are intended for use in certified organic production and processing. When companies apply, OMRI reviews their products against the organic standards. Acceptable products are OMRI Listed® and appear on the OMRI Products List©"
  • To get listed with OMRI, this link explains the process, and this link provides the application and the information needed to apply.
  • As previously provided in another project, organic is very important to eco-friendly parents of children. The organic minerals review Institute (OMRI) certifying process would be of interest to this cohort as well.
  • Dr. Earth Final Stop Disease Control Fungicide, Safer Brand Neem Oil Concentrate, and Diatomaceous Earth Food Grade are all examples of products that have the OMRI certification and seal.
  • In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address the stated goals.

Summary Of Our Early Findings Relevant To The Goals

  • Our first hour of research failed to find a publicly available list of credentials/seals that would likely matter the most to Pet Parents and Eco-Friendly parents when shopping for products to use in their homes. Assumptions are going to have to be made that both cohorts would want these seals to surround being organic and pesticide free.
  • We found one non-profit credentialing organization called The Organic Minerals Review Institute (OMRI) in our first hour of research, and three products that carry their seal and certification. We also provided information as to what they are and the application process.
  • We assumed a United States focus for this research. If a more broad approach is desired, for example, a global focus, this would have to be clearly communicated to us in any reply.
  • As assumptions will have to be made for this research we are pivoting the research to enable us to fully answer the questions. Please select one or more of the options provided in the proposed scoping section below.

Proposed next steps:

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