Email Newsletters

Goals

The goal is to find out what some top email newsletters are, as well as what types of email newsletters people do and do not like to receive.

Early Findings

  • According to Buffer, some top email newsletters include Robinhood Snacks, which has financial news, Morning Brew, which has business news, Vox Sentences, which has brief news stories, and NextDraft, which has interesting facts and news.
  • According to HubSpot, some top email newsletters include FandagoNOW, which provides upcoming movie information, Fizzle, which provides business tips, and TheSkimm, which provides global news.
  • People that get email newsletters spend longer on the publisher's site than people who see the site through Facebook.
  • People are more likely to read newsletters if they feel connected to the company, choosing to open it because they see the company name, not the catchy title.
  • Readers prefer email newsletters with interactive features such as shopping right from the email, games, or videos.
  • While we didn't find much information on types of newsletters people like or dislike, we did find marketing tactics that people do not like.
  • Pop up ads, videos with autoplay enabled, and ads that come before a video someone is trying to watch are disliked.

Proposed next steps:

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