Investments

•  Top investment types in Thailand include Venture Capital, Private Equity Firm, Corporate Venture Capital, Accelerator, and Incubator investments.
• High net worth individuals in Thailand have a 55% allocation towards liquid assets (stocks, bonds and funds), which is higher than the global average (47%). The majority of their liquid assets are in onshore products.
• A breakdown of assets under management in Thailand is as follows: 37% mutual funds, 25% deposits, 22% insurance, 8% provident funds, 8% private funds.
• Thai investors have been moving away from mutual funds in recent years and "showing greater preferences for a wide range of asset classes to achieve outperformance in a still low interest rate environment."

Attitudes Towards Investment

• In Thailand, investors take most of their advice from family and friends, followed by their private banker.
• High net worth individuals in Thailand are looking to generate wealth rather than preserve it, especially for younger investors.

Attitudes Towards Gold

• Gold in Thailand can be purchased at "more than 7,000 shops throughout the country", online, on mobile app, or even via blockchain.
• Gold investment is a popular form of saving in Thailand. As of 2015, 63% of those in Thailand invested in gold as a form of saving.
• Gold was popular as a savings tool because it is easy to trade and is wearable, while drawbacks include that it can be lost or that it is expensive to acquire in the first place.