Research Outline

Stuart FL Visitor Persona


To find psychographic and demographic information about visitors to Stuart, FL, with a focus on work, leisure activities, family makeup, and income level. In addition, to find the number of visitors to Stuart year-by-year and the peak periods during the year.

Early Findings

Leisure Activities for Visitors to Stuart, FL

High Season

Summary of Findings

After initial research, it was possible to find 2-3 main categories of visitors to Stuart, Florida, focusing mainly on what they like to do for leisure. In this case, the category is related to fishing, boating, and nature watching. With additional time, it would be possible to look for additional psychographic and demographic information related to these 3 categories, such as type of work, family makeup, and income level. We would also be able to evaluate the number of annual visitors.