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Research Outline
Prepared for Han L. | Delivered April 19, 2020
U.S. Alcohol Leaders' Revenues and Market Share
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Goals
To find historical revenues for the top 10 leaders in the US alcohol market.
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Early Findings
As per the previous Early Findings, the
top 10 major players
in the US alcohol market are: Anheuser-Busch InBev,
K
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Ridge Estate Wines and Spirits, Boston Beer,
D
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, Heineken Holdings, Constellation Brands,
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Holdings, Bacardi,
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Distilleries, and Beam Suntory.
AB InBev
historical revenues: $39,758 million (
2012
), $43,195 million (
2013
), $47,063 million (
2014
), $43,604 million (
2015
), $45,517 million (
2016
), $54,859 million (
2017
), $53,041 million (
2018
) and $52,329 million (
2019
).
The Boston Beer Company has not filed an annual report since
2017
. Their revenue was: $315.3 million (
2006
), $380.6 million (
2007
), $449.6 million (
2008
), $453.4 million (
2009
), $505.9 million (
2010
), $558.3 million (
2011
), $628.6 million (
2012
), $793.7 million (
2013
), $966.5 million (
2014
), $1,024 million (
2015
), $969 million (
2016
) and $921.7 million (
2017
).
D
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o
reports its revenue as net sales. Its historical figures are: £9,311 million (
2009
), £9,780 million (
2010
), £9,936 (
2011
), £10,762 million (
2012
), £11,433 million (
2013
), £10,258 million (
2014
), £10,813 million (
2015
), £10,485 million (
2016
), £12,050 million (
2017
), £12,163 million (
2018
), £12,867 million (
2019
)
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