Wonder

Research Outline

Prepared for Han L. | Delivered April 19, 2020

U.S. Alcohol Leaders' Revenues and Market Share

Goals

Revenues and Market Share

Early Findings

Revenues: Beam Suntor, Bacardi, Corby Distillers  Beam Suntory 
The company revenues were $4 billion for 2019. 
Beam Suntory has been expanding its portfolio of premium spirits brands to address the millennial generation’s preference for drinking experience to alcohol consumption.
 Bacardi  
The company has annual revenue of about $4.1 billion.
In 2018, Bacard acquired Patrón Spirits International for $5.1 billion.
The company family has shown little appetite for an IPO, although there has been continued speculation and public interest that it will go public, as it has the biggest brands in the world.
 Corby Distillers 
Company revenues grew by 3% in 2019, to C$0.149 billion 
The revenues in 2018 and 2017 were C$0.145 billion and C$0.143, respectively.
Owned brands (case goods) make up 80% of revenue portfolio

Market Share of Major Players in the U.S. Alcohol Market From previous research, the U.S. alcohol market size is estimated at $266.44 billion in 2019. From this market size, and the company revenues provided in previous research, the market share in the U.S. for some of the leading players is shown below: 

 Anheuser-Busch InBev 
U.S. revenues: $13.1 billion (25% of $52.3 billion)
U.S. market share: 4.9% ($13.1 billion/$266.4 billion x 100)
U.S. volumes and sales to retailers were down 1.7% and 3%, respectively.

 Constellation Brands, Inc 
U.S. revenues:  $5.4 billion (97% of $5.6 billion)
U.S. market share: 2% ($5.4 billion/$266.4 billion x 100)

 Diageo, Plc 
U.S. revenues:  $4.8 billion (30% of $16 billion).
U.S. market share: 1.8% ($4.8 billion/$266.4 billion x 100)

 Heineken Holdings 
U.S. revenues: $2.17 billion (7% of $31 billion)
U.S. market share: 11.6% ($31 billion/$266.4 billion x 100)

 The Boston Beer Company, Inc. 
Revenues: $0.3 billion  
U.S. market share:  0.1% ($0.3 billion/$266.4 billion x 100)

 Beam Suntory 
Revenues: $4 billion 
U.S. market share: 1.5% ($4 billion/$266.4 billion x 100)

Summary of FindingsIn this hour of research, we have provided the numbers for the U.S. market share of 6 market leaders based on the previously provided overall market size of the U.S. alcohol market and U.S revenues for these market players.  We were unable to determine the U.S. revenues for Kirin Holdings, Kittling Ridge Estate Wines and Spirits, Corby Distillers,  and Bacardi.