Wonder

U.S. Cannabis Market

Delivered August 29, 2019. Contributor: Elizabeth W.

Goals

To understand The top cannabis flower, ingestible, and topical products, the top non-cannabis companies entering into the cannabis space, and top consumer facing cannabis trends in the U.S. 

Early Findings

During our preliminary research, we were able to determine the 4 most popular cannabis flower products, the 2 most popular cannabis ingestible products, and the most popular cannabis topical products in the U.S. in 2017. We were also able to find 5 well-recognized non-cannabis companies entering into the cannabis space. Below is an overview of our early findings. 
Top ProductsFlowersIn 2017, the most popular cannabis strains in the U.S. were Blue Dream, AK-47, Granddaddy Purple (GDP), and Gorilla Glue.
 Blue Dream is a cannabis strain that originates in California. The strain is composed of both sativa and indica marijuana plants. 
 AK-47 is a hybrid strain of cannabis that has an earthy taste. The strain produces a high of mental stimulation and enhances focus and concentration. 
 Granddaddy Purple (GDP) is an indica strain of cannabis that has a grape and berry flavor. The strain is often suggested as an alternative to alcoholic nightcap. 
 Gorilla Glue is a hybrid strain of cannabis that has a high potency, generally leaving users glued to the couch. This strain gives off a piney aroma and it is generally used for chronic pain and insomnia. 
IngestiblesIn 2017, the most popular cannabis ingestible products were Petra Mints and Défoncé.
 Petra Mints are peppermint-like ingestibles that were developed by Kiva Confections. 
The mints are made up of 2.5 milligrams of tetrahydrocannabinol (THC), but does not cause a major high. 
 Défoncé is a marijuana-infused chocolate company that produces vegan artisanal chocolates.
The chocolates have several different flavors such as Vanilla, Milk Chocolate, Matcha, Coffee, Mint, Hazelnut, Dark Chocolate and Dark+ Chocolate. 
Each bar has 180 milligrams of THC.
TopicalIn 2017, the most popular cannabis topical product was Herb Essntls Moisturizer.
 Herb Essntls Moisturizer is a skin moisturizer made with cannabidol (CBD). 
The moisturizer helps with itchy and dry skin. 
Non-Cannabis Brands Five recognizable non-cannabis name-brands that are moving into the cannabis space, include Scotts Miracle-Gro
, Constellation Brands, Altria, Molson Coors Brewing, and Anheuser-Busch InBev.
Proprietary Research AvailableWe found some proprietary research from one of our data partners which may be helpful:
North America Cannabis Market: Focus on Product Type, Medical Application, Distribution Channel, Countries Data (U.S. and Canada) and Competitive Landscape – Analysis and Forecast, 2019-2025 (BIS Research, $1,000)
If you'd like us to purchase this report on your behalf, just let us know!

Proposed next steps:

You need to be the project owner to select a next step.

In order to provide you with all the information you are requesting, we suggest diving deeper with additional research following the below steps. 1) Additional research to determine 2-3 additional "top" cannabis products each for the ingestible and topical space (total of 4-6 products) in the U.S. "Top" will be defined as the most popular or best-selling products. For each product, we will give a brief description of what it is and why it is considered a "top" product. 2) A description of what each of the non-cannabis brands listed above is doing/trying to do to move into the cannabis space. 3) Additional research to determine 3-5 additional recognizable non-cannabis brands in the U.S. that are moving into the cannabis space and how they are doing so. 4) A list of 7-10 consumer-facing cannabis trends in the U.S. For each trend, we will provide an overview of what it is and why it is considered a trend.