Wonder

Research Outline

Prepared for Katie R. | Delivered August 29, 2019

U.S. Cannabis Market

Goals

To understand The top cannabis flower, ingestible, and topical products, the top non-cannabis companies entering into the cannabis space, and top consumer facing cannabis trends in the U.S. 

Early Findings

During our preliminary research, we were able to determine the 4 most popular cannabis flower products, the 2 most popular cannabis ingestible products, and the most popular cannabis topical products in the U.S. in 2017. We were also able to find 5 well-recognized non-cannabis companies entering into the cannabis space. Below is an overview of our early findings. 
Top ProductsFlowersIn 2017, the most popular cannabis strains in the U.S. were Blue Dream, AK-47, Granddaddy Purple (GDP), and Gorilla Glue.
 Blue Dream is a cannabis strain that originates in California. The strain is composed of both sativa and indica marijuana plants. 
 AK-47 is a hybrid strain of cannabis that has an earthy taste. The strain produces a high of mental stimulation and enhances focus and concentration. 
 Granddaddy Purple (GDP) is an indica strain of cannabis that has a grape and berry flavor. The strain is often suggested as an alternative to alcoholic nightcap. 
 Gorilla Glue is a hybrid strain of cannabis that has a high potency, generally leaving users glued to the couch. This strain gives off a piney aroma and it is generally used for chronic pain and insomnia. 
IngestiblesIn 2017, the most popular cannabis ingestible products were Petra Mints and Défoncé.
 Petra Mints are peppermint-like ingestibles that were developed by Kiva Confections. 
The mints are made up of 2.5 milligrams of tetrahydrocannabinol (THC), but does not cause a major high. 
 Défoncé is a marijuana-infused chocolate company that produces vegan artisanal chocolates.
The chocolates have several different flavors such as Vanilla, Milk Chocolate, Matcha, Coffee, Mint, Hazelnut, Dark Chocolate and Dark+ Chocolate. 
Each bar has 180 milligrams of THC.
TopicalIn 2017, the most popular cannabis topical product was Herb Essntls Moisturizer.
 Herb Essntls Moisturizer is a skin moisturizer made with cannabidol (CBD). 
The moisturizer helps with itchy and dry skin. 
Non-Cannabis Brands Five recognizable non-cannabis name-brands that are moving into the cannabis space, include Scotts Miracle-Gro
, Constellation Brands, Altria, Molson Coors Brewing, and Anheuser-Busch InBev.
Proprietary Research AvailableWe found some proprietary research from one of our data partners which may be helpful:
North America Cannabis Market: Focus on Product Type, Medical Application, Distribution Channel, Countries Data (U.S. and Canada) and Competitive Landscape – Analysis and Forecast, 2019-2025 (BIS Research, $1,000)
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