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Research Outline
Prepared for Paul L. | Delivered July 16, 2019
U.S. Day Spa Financials
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Goals
To gain an understanding of the economics of U.S. day spas to include financials such as average net profit per store, average revenue, expenses, and average price and cost of specific spa services.
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Early Findings
Our preliminary findings indicate that data on the average financials for spas in the U.S. is limited in the public domain. There are many paywalled sources that offer this information, but from publicly available sources, we were unable to find solid numbers that answer all aspects of the financials of U.S. spas. We were able to find some pieces of data that could provide triangulated estimates, an example of which is below. We also found other data points that may be useful in the triangulation of other data points such as revenue per spa visit and average prices of services.
GENERAL SPA STATISTICS
In 2017, the U.S. spa industry revenue was
$17.5 billion.
There were also
21,770 spas
in the U.S. for 2017.
This would result in an average revenue of $803,859.00 per spa.
In 2019, the U.S. spa industry revenue is expected to be
$19 million
(screenshot of data is
here
)
There are
23,395 spas
in the U.S. in 2019.
This results in an average revenue of $812,139 per spa.
MEDICAL SPA INDUSTRY
There are statistics available on the medical spa industry that may give insights into the overall spa industry.
In 2016, the average medical spa revenue is
$945,000
per spa, which was a
6.9%
increase over 2015.
The
top three revenue-generating services
are Botulinum Toxin A Injections/Facial Fillers, Aesthetician Services, and Laser Hair Removal.
Texas, California, and Florida
are the top three states with the most medical spa locations.
Statistics are available on the growth of specific procedures such as buttocks lifts, which have grown
82%
in the past five years and male breast reductions, which have grown
77.8%
in the last five years.
OTHER FINANCIAL INFORMATION
There is information on
franchise startup costs
for MassageLuXe Spa and
Woodhouse Day Spa
which may provide insights into the financials of spas overall, especially on expenses.
There is data on the
number of spa visits
, which could be used for triangulation of costs per visits.
There are average prices of individual spa services on
Thumbtack
, which could be used to provide average costs in various regions of the U.S. by filtering the results by zip code.
Thervo
also provides average costs of spa services to verify the data from Thumbtack.
There is data on
conservative industry expense benchmarks
for spas in the U.S. that may be useful.
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