Prepared for Eugene L. | Delivered December 4, 2019
U.S. Sales and Market Sizing
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To find out the most popular Asian hot sauce brands in terms of their US sales.
is perhaps the
best-known Asian hot sauce
in the US, largely because it has developed a cult following among young people.
The popularity of Sriracha as an Asian hot sauce also finds validation in a paste magazine article which terms it as ‘
everyone’s favorite hot sauce
’ that started showing up on menus in every kind of restaurants ranging from fast food to fine dining.
However, the article also mentions another Asian hot sauce
quickly taking over menus across the US.
On Instacart’s list of the
10 most popular hot sauces in America
, ‘Huy Fong Foods Sriracha hot sauce’ and ‘Ninja Squirrel Sriracha hot sauce’ find their place at number 3 and number 10 respectively.
According to fortune.com,
Huy Fong's Srirach
a is "totally mainstream" in the U.S. now, where, in 2018, it made
US$80 million in revenue
Riding on the trend Huy Fong started, American stalwart Tabasco now sells a
("A Louisiana twist on the classic Thai recipe").
also has a Sriracha ketchup.
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