Wonder

Research Outline

Prepared for Leah S. | Delivered September 18, 2019

U.S. Women's Swimwear Market

Goals

To understand the major players who compete in the U.S. to sell swimwear to women, including which companies are largest, which companies are growing fastest, and what makes one company different from the others. 

Early Findings

During our preliminary research we were able to determine the top U.S. women's swimwear brands overall based on the brands that are purchased the most as well as the top U.S. online women's swimwear brands based on sales. 
Top Women's Swimwear BrandsAs of July of this year,  top 9 U.S. women's swimwear brands based on the brands that are purchased the most are Land's End, VENUS, American Eagle, J. Crew, croft & barrow, CUPSHE, apt. 9, ZeroXposur, and Hilor. 
Land's End had 114,643
 purchases, VENUS had 
48,912
 purchases, and American Eagle had 32,050
 purchases.
In addition, J. Crew
 had 26,458
 purchases, croft & barrow
 had 23,745
 purchases, and CUPSHE
 had 18,989
 purchases.
Lastly, apt. 9
 had 18,407
 purchases, ZeroXposur
 had 15,610
 purchases, and Hilor
 had 15,145
 purchases. 
Top Online Women's Swimwear BrandsThe top 5 U.S. online women's swimwear brands based on sales are Land's End, VENUS, American Eagle, J. Crew, and croft & barrow. 
Land's End saw 116,494 sales, VENUS saw 48,930 sales, and American Eagle saw 32,129 sales.
In addition, J. Crew saw 28,029 sales and croft & barrow saw 23,371 sales. 
Proprietary ResearchIn addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.