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Research Outline
Prepared for Aran B. | Delivered September 13, 2019
UCaaS: SMB vs Large Enterprise
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Goals
To understand the needs and challenges of small and medium size businesses in regard to UCaaS, specifically compared to larger enterprises.
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Early Findings
UCaaS Concerns/Challenges for SMBs
In a report released by Synergy,
40% of SMB
s cited that the top challenge to adopting UCaaS was an inability to secure funding.
Supporting this statistic, a
study by AT&T
reported that SMBs are more conservative when it comes to investing in communications technology than larger enterprises due to limited access to capital.
SMBs also cite a
lack of an internal IT
resources to ensure reliability of using UCaaS. However,
modern UCaaS
solutions do not require an internal IT department to set up and manage.
Many SMBs do not understand the
long-term benefits
, cost savings and ROI of adopting UCaaS. Many UCaaS companies are targeting SMBs by focusing on educating SMBs of the benefits.
A 2018 study by Intermedia found that the
top UCaaS decision factors
for SMBs were: Reliability (63%), price (57%), features (50%), quality (47%) and support (35%).
UCaaS Needs: SMBs vs Large Enterprise
SMBs typically need
standard UCaaS solutions
that are found in pre-built integrations. Larger enterprises typically require great deal of customization and more specific, sophisticated integrations.
The
most requested features
of UCaaS for SMBs are "voice, video, screen-sharing, messaging, document sharing, and persistent storage." In addition to these features, larger enterprises are more interested in "usage analytics and business insights" features as well.
Since smaller businesses have
fewer employees
that tend to "wear more hats", SMBs require more tools to increase productivity and efficiency than their arger enterprise counterparts. SMBs are beginning to recognize the benefits of UCaaS as a means to increase efficiency and productivity, thereby leveling the playing field and making them more competitive.
Reliability
is a major concern of SMBs when considering UCaaS. Larger enterprises typically have an emergency plan for disaster recovery. SMBs offer
assurance of reliability
during bad weather or other disasters.
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