Prepared for Emmie F. | Delivered February 23, 2020
Digital Magazine Trends
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The goal of this research is to identify approximately 10 trends in the digital/online magazine industry. This information will be used for a SWOT analysis for Country & Town House magazine.
Print Magazine Decline in the U.K.
Sales of consumer magazines in the U.K. has
declined by 60%
between 2005 and 2018. In 2005, there were
1.2 billion copies
of consumer magazines sold in the U.K. In 2018, that number dropped to
In the U.K., print magazine revenue declined "from over
British pounds in 2011 (approximately
$1.29 billion USD
) to roughly
British pounds (approximately
$821.5 million USD
) in 2018."
A July 2018 article stated that there was "an
in UK digital magazine consumption with over
13 million magazines
read in the last year."
This article states that "the
two major trends
in magazine publishing in 2020 and beyond will be: Using data to deliver targeted digital content . . . [and] [u]sing data to identify the print and digital balances that increase profitability."
Another trend is "that digital consumer magazine ad revenue will increase to