Digital Magazine Trends

Goals

The goal of this research is to identify approximately 10 trends in the digital/online magazine industry. This information will be used for a SWOT analysis for Country & Town House magazine.

Early Findings

Print Magazine Decline in the U.K.

Trends

  • A July 2018 article stated that there was "an 80% increase in UK digital magazine consumption with over 13 million magazines read in the last year."
  • This article states that "the two major trends in magazine publishing in 2020 and beyond will be: Using data to deliver targeted digital content . . . [and] [u]sing data to identify the print and digital balances that increase profitability."
  • Another trend is "that digital consumer magazine ad revenue will increase to $13.1 billion by 2022."

Proposed next steps:

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