To identify the biggest challenges retailers are facing.
Consumers are Choosing Multi-channel Buying Experiences
Attracting Brand Loyalty
- Brand loyalty is enhanced by a well thought-through consumer experience.
- Personalization is critical to an outstanding customer experience.
- Brands need to go beyond general advertising to personalized messaging.
- According to a report by Forrester, 54% of B2C brands plan to open brick and mortar stores in within 2019.
- The in-store experience is still a major revenue driver.
- Even though online retail is growing, in-store retail is not declining at the same rate. For this reason, retailers should take advantage of this new opportunity and create a seamless customer experience.
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